1:40:46 PM | 11/13/2025
Bridgestone Vietnam marks a new milestone with the launch of its 100th Family Channel for passenger car tires, celebrating 15 years of partnership with Vietnamese consumers. This achievement reaffirms Bridgestone’s position as a leading premium tire brand and a trusted companion on millions of journeys across the country.
Bridgestone Vietnam officially marks its 100th store milestone with the launch of B-select Dan Chu An Khanh
Vietnam’s automotive market has grown rapidly, reflecting strong economic progress and increasing mobility demand. According to the Vietnam Automobile Manufacturers Association (VAMA), vehicle sales in 2024 reached over 494,000 units, up 22% year-on-year, and are projected to reach 600,000–700,000 units annually by 2030 as infrastructure and income levels continue to improve.
Amid this growth, Bridgestone has played an essential role in raising the standards of safe and sustainable mobility in Vietnam. Since entering the market, the company has supplied over 10 million tires and expanded its retail and service network to 100 Bridgestone Family Channel for passenger car tires, solidifying its reputation as one of the most trusted tire brands in Vietnam. This milestone reflects not only the trust of millions of customers but also Bridgestone’s enduring commitment to delivering safe, efficient, and environmentally responsible mobility solutions.
15 Years of “Serving Society with Superior Quality”
Since establishing its presence in Vietnam in 2010, Bridgestone has embraced a people-centric approach, listening to drivers, studying real-world needs, and constantly innovating to deliver safer, smoother, and more sustainable driving experiences. From developing comfort-focused, fuel-efficient tires to implementing community programs that promote road safety, every effort by Bridgestone aims to protect and improve the quality of life for Vietnamese people.
As a pioneer in sustainable mobility, Bridgestone continues to invest in advanced technologies, products, and services that meet the evolving needs of modern drivers. A key example is ENLITEN™ technology, an innovative platform that significantly reduces tire weight, optimizes rolling resistance, extends tire life, and lowers CO₂ emissions throughout the product lifecycle, a clear embodiment of Bridgestone’s environmental commitment.
The premium Turanza 6 tire line is compatible with electric vehicles, delivering a smoother, more efficient, and safer driving experience
Building on this technological foundation, Bridgestone introduced the Turanza 6 in Vietnam in July 2025 - a premium tire engineered for both electric and internal combustion engine vehicles. It offers superior handling, exceptional comfort, and outstanding durability tailored to Vietnam’s climate and road conditions.
According to data from VAMA and the Ministry of Industry and Trade, electric and hybrid vehicles accounted for about 22% of total new car sales in 2024 — a clear indication of the market’s transition toward green mobility. Anticipating this trend, Bridgestone continues to deliver superior quality through safe, sustainable products and professional service experiences.
The 100th Bridgestone Family Channel – A Symbol of Quality and Trust
Bridgestone Vietnam celebrates its 100th 100 Bridgestone Family Channel with the launch of B-select Dan Chu An Khanh, a long-term partner and the first to operate under Bridgestone’s Premium B-select model in Vietnam. This milestone demonstrates Bridgestone’s expanding service network and unwavering effort to provide genuine products, professional service, and a holistic customer experience.
At B-select Dan Chu An Khanh, customers enjoy a modern service environment equipped with advanced machinery and a team of highly trained technicians certified under Bridgestone’s global standards. This reflects the brand’s human-centric vision — supporting partners, enhancing customer experiences, and promoting sustainability in Vietnam’s tire service industry.
The 12th “Bridge to Knowledge” was inaugurated in Tay Ninh in 2025
10 Million Tires for Millions of Safe Journeys
After 15 years of operation in Vietnam, Bridgestone has officially reached the 10 million tire milestone — a testament to its relentless pursuit of safety, comfort, and sustainability for Vietnamese drivers. This achievement symbolizes both customer trust and the robust growth of Vietnam’s automotive industry over the past decade.
Beyond premium tire products, Bridgestone has carried out numerous social contribution programs, such as “Go Home Safe” and “Bridge to Knowledge” (since 2019), which has built 12 bridges across provinces including Son La, Dien Bien, Cao Bang, Dak Lak, Dong Thap, An Giang, Vinh Long, and Tay Ninh. These initiatives not only improve transportation access in underserved areas but also support local communities and students with safer daily commutes. “Bridge to Knowledge” further fosters educational access, economic development, and community empowerment — embodying the values of safety, empowerment, and togetherness under Bridgestone’s global vision.
At its Hai Phong manufacturing plant, Bridgestone Vietnam has replaced LPG with biomass fuel, reducing CO₂ emissions by 92%, while applying ENLITEN™ technology to cut tire weight and emissions during operation. Guided by its 2050 vision, Bridgestone aims to become a sustainable solutions company, with the Bridgestone E8 Commitment as its compass — contributing to a safer and greener future for Vietnam.
Mr. Naoki Inutsuka, General Director of Bridgestone Vietnam, speaks at the opening ceremony of the 100th store
Sharing about this milestone, Mr. Naoki Inutsuka, General Director of Bridgestone Vietnam, said: “The 100th Bridgestone Family Channel for passenger car tires marks 15 years of Bridgestone’s continuous efforts in Vietnam, where customers remain at the heart of every decision we make. Through the Bridgestone 3.0 Journey, we are committed to advancing sustainability, smart solutions, and human connection — delivering safe, efficient, and environmentally friendly mobility for Vietnamese people. At the same time, we deeply value and continuously strengthen our long-term partnerships, as we journey together toward a sustainable future.”
Source: Vietnam Business Forum
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