2:53:47 PM | 1/28/2026
As Tet Binh Ngo 2026 approaches, Carlsberg Vietnam, together with its beloved local beer brand Huda, continues its annual “Tet is Full, Tet is Love” journey, bringing practical support and New Year care to families who need it most. This year, 7,500 Tet care packages of essential goods have been delivered to underprivileged households across seven provinces and cities in Central Vietnam.
The program reflects Carlsberg Vietnam’s long-term commitment to the region, where the company has grown alongside local communities for more than three decades, and where Huda remains a trusted presence in everyday gatherings, celebrations, and moments of local pride.
Mr. Andrew Khan, Managing Director of Carlsberg Vietnam, presented gifts to individuals in Central Vietnam
For Carlsberg Vietnam, growth in Central Vietnam has never been viewed purely through a business lens. Over the past three decades, the company has pursued sustainable development with a consistent focus on community connection, seeking to contribute not only through high-quality products and world-class operations, but also through tangible initiatives that support people’s well-being and quality of life.
Huda, born and raised in the Central region, embodies that commitment. Closely tied to local identity and culture, the brand has remained dedicated to standing with Central communities, especially during meaningful moments such as Tet, when the idea of “togetherness” holds its deepest value.
A journey that has become a lasting tradition
In 2026, “Tet is Full, Tet is Love” marks its 11th consecutive year, an enduring journey to support the communities. Over time, the initiative has become a cherished Tet tradition, rooted in Carlsberg Vietnam’s long-standing connection with Central Vietnam, where Huda has been part of local life for generations.
Ms. Vivian Gun, Senior Director of Finance at Carlsberg Vietnam, offers gifts and checks on the welfare of the Central Vietnamese community
This year, the program carries an especially meaningful theme: “Miền Trung vững vàng, Tết tràn hạnh phúc” (A resilient Central Vietnam, a Tet filled with happiness). The theme reflects the region’s resilience, and Carlsberg Vietnam’s commitment to staying close to Central communities, in both good times and challenging ones.
2025 was a difficult year for Central Vietnam, as historic floods and severe storms caused widespread disruption across the region. In response, Carlsberg Vietnam contributed VND 1.5 billion to support relief and recovery efforts in Hue and Da Nang – two of the hardest-hit localities, helping provide urgent assistance for affected households, facilitate home repairs, and aid livelihood restoration.
Carrying that commitment into the year-end season, throughout January 2026, over 7,500 Tet care packages have been distributed across Thanh Hoa, Nghe An, Ha Tinh, Quang Tri (including areas formerly part of Quang Binh), Hue, Da Nang (including areas formerly part of Quang Nam), and Quang Ngai. The program is implemented in close collaboration with the Vietnam Fatherland Front Committees in each locality, ensuring the gifts reach the right recipients and the families most in need.
Mr. Bui Huu Quang, National Sales Director of Carlsberg Vietnam, extends a warm welcome to individuals from Central Vietnam receiving Tet presents
Each care package is more than practical support; it is also a message of encouragement, reinforcing the belief that progress is strongest when communities move forward together. Through this initiative, Carlsberg Vietnam continues to underline that sustainable growth must go together with social responsibility, and that long-term trust is built through actions delivered consistently, year after year.
“A meaningful Tet is one everyone should be able to experience”
“Tet is one of the most meaningful moments of the year for Vietnamese families. It is a time of togetherness, gratitude, and new beginnings,” said Andrew Khan, Managing Director of Carlsberg Vietnam. “And while Tet is a time of celebration, it is also a time of compassion – a reminder that a meaningful Tet is one that everyone should be able to experience, especially those who may still be facing hardship.”
“Our commitment to Central Vietnam is not only about business development, but also about creating positive impact so that lives can become more complete, more secure, and more meaningful,” he added. “Through ‘Tet is Full, Tet is Love,’ we hope to welcome a brighter new year together with local communities, while continuing to contribute to the region’s sustainable development - for a better today, and a brighter tomorrow.”
Carlsberg Vietnam's Managing Director, Mr. Andrew Khan, speaks at the gifting event in Hoa Tien ward, Da Nang
A broader, long-term commitment to Central Vietnam
“Tet is Full, Tet is Love” is one of Carlsberg Vietnam’s signature community initiatives in Central Vietnam. Over the past 10 years, the program has supported more than 75,000 households, helping thousands of families welcome Tet with greater reassurance and dignity.
The initiative aligns with the Group’s purpose of “brewing for a better today and tomorrow”, and forms part of Carlsberg Vietnam’s broader sustainability and community agenda in the region.
Alongside Tet support, the company has also invested in long-term solutions that improve everyday quality of life, including the “Fresh Water for Beloved Central” program. Now in its seventh year, the initiative has delivered more than 3.3 million cubic meters of clean water to nearly 9,500 households, improving access to clean water for approximately 40,000 people across Central Vietnam.
More than a year-end initiative, “Tet is Full, Tet is Love” reflects Carlsberg Vietnam’s enduring bond with Central Vietnam, built through long-term partnership, sustained community support, and a consistent belief that progress is only meaningful when it is shared. And as Tet 2026 approaches, the program carries a message that feels more meaningful than ever: “A resilient Central Vietnam, a Tet filled with happiness” so that even after a year of challenges, more families can welcome the new year with renewed strength, comfort, and hope.
By Vietnam Business Forum
Vietnamese
