2:48:44 PM | 3/26/2026
On March 26, Salesforce, the world’s #1 AI CRM, today announced that Asia Ingredients Group (AIG), one of Vietnam’s leading providers of life science solutions and natural ingredients business, has implemented Agentforce Manufacturing as part of its strategic roadmap to accelerate its digital transformation. With Agentforce Manufacturing, AIG is transforming its core digital infrastructure for commercial operations, enhancing operational productivity, and establishing a flexible technology foundation to support long-term growth.
AIG’s Application and Innovation Center delivers optimized and customized high-value solutions
Serving as a single source of truth, Agentforce Manufacturing supports the optimization of key processes and enables real-time performance monitoring at AIG, improving forecast accuracy and supporting faster decision-making.
Agentforce Manufacturing also contributes to enhancing cross-functional collaboration and project management by connecting Sales, Finance, and Supplier Management within a unified system. This approach streamlines and automates repetitive but critical manual processes such as price approvals, product sampling, laboratory testing, and trial orders. Automating these tasks not only improves productivity but also allows AIG to shorten response times and enhance customer service quality.
An AIG representative shared: “Agentforce Manufacturing stands out for its end-to-end capabilities, enabling teams to easily manage workflows, approvals, and automation. This solution contributes to AIG’s ability to scale its business while maintaining agility and a lean operating structure.”
“Accounting for nearly a fifth of the country’s industrial production, Vietnam’s food processing industry is a vital engine of the national economy. However, maintaining this scale requires a digital-first approach to navigate increasing supply chain complexity. As the trusted partner to the nation’s leading brands, we are proud to provide a unified platform that will allow AIG to modernize its commercial operations, streamline sales planning and drive scale and innovation across Vietnam’s vibrant food sector with AI,” said Quy Nguyen, Regional Vice President & Country General Manager, Salesforce Vietnam.
AIG currently leads the market in coconut-based processed products, such as Vico Fresh UHT coconut water, desiccated coconut, coconut milk powder, and coconut cream, produced by Asia Coconut Processing JSC (ACP). In addition, AIG is well known for its wide range of purées, fresh fruit juices, and IQF frozen fruits supplied by Mekong Delta Gourmet (MDG). The group has also invested in producing essential oils and natural fragrances from unique ingredients like cinnamon, star anise, and basil, sourced and processed by Asia Specialty Ingredients (ASI) in Hung Yen. Moreover, AIG’s subsidiary, Asia Hoa Son Corporation (AHS), is among the market leaders in cassava processing, specializing in tapioca starch, dried cassava residue, and glucose syrup production in Nghe An.
The project is expected to significantly improve operational efficiency, strengthen internal collaboration, and lay the foundation for AIG to scale flexibly and adapt to market volatility. This initiative underscores AIG’s strong commitment to technology driven innovation, sustainable growth, and delivering greater value to customers, partners, and the broader ecosystem.
Source: Vietnam Business Forum
Vietnamese
