In 2002, Mr Nguyen Ngoc Thinh, a Vietnamese American, decided to set up Pyramid Software Development Ltd (PSD) with US$500,000 initial investment capital, after a period of studying the IT sector. So far, PSD has shown quick and sustainable growth in the Vietnamese IT industry.
Thanks to his good relationship with US hi-tech companies and his understanding of US culture, PSD easily approached that market. Before returning to Vietnam, Mr Thinh had worked for a software development company in the US. His working experience provided him with good preparation for the formation of PSD. Currently, most PSD clients are from the US, Japan and Australia. In 2005, about 75 per cent of PSD income came from US orders, with growing numbers of Japanese and Australian clients. Presently, PSD specialises in embedded software for automated machines, VoIP, mobile phones, PDA, and testing software. The company also developed ERP, real-time software and others using JAVA and MS ASP.NET platforms. ERA is an application automating the interface between different office functions, such as finance, personnel and production, enabling more effective planning and management. ERA will help rationalise actual activities and processes, like business order processing and production planning.
“In fact, our goal is not what we have done, but demands more effort in the coming time. Our most outstanding achievement over the past six years of operation is customer trust. To win client trust, we always pay special attention to professionalism in work and put the benefit of clients on top. PSD is aware that the groundwork for developing a software company is the human factor, the nucleus being senior and professional engineers. Renovation and competitive price are also clearly identified in the development strategy,” Thinh said, about the success of PSD.
Mr Thinh said the PSD development orientation in the coming time is to continue exploiting its traditional markets, especially Japan and the US. He shared, “The US is a potential market for the Vietnamese IT industry. However, working professionalism is essential, as Americans dislike vain promises. They are very frank. Keeping a promise with them is the way to succeed in building trust.” As for the potential Japanese market, language is still a barrier for Vietnamese companies. However, PSD has recognised the potential and won many valuable contracts from Japan.
Mr Thinh added that PSD’s philosophy stresses long-term business relationships with all companies.
Quoc Hung
Vietnamese
