The Ministry of Trade forecast that the prospect of electric cable and wire is huge in the coming time, because domestic and foreign companies tend to significantly invest in manufacturing these commodities. The export growth is estimated at 28.9 per cent per annum from 2006 to 2010, to reached US$1.85 billion in 2010.
With more than 60 electric wire and cable makers and exporters, the Vietnamese electric wire and cable market is very active and diversified. This reflects construction demand in a strongly growing economy like Vietnam. However, competition is very stiff as the economy is ruled by the market mechanism. Capable enterprises will always be able to expand their scales. Taya is a leading maker of electric wires and cables in terms of business scale, experience, administration methods and product quality.
Taya Electric Wire and Cable Group was set up in 1953 in Taiwan. During its 55 years, Taya has become a mainstay in the Taiwanese electric wire and cable industry. In 1994, Taya expanded its business network by locating factories in Dong Nai Province. In 2003, Taya built another factory in Hai Duong Province at a cost of US$10 million.
When Taya arrived in Vietnam, like other electric wire and cable production firms, the group encountered slow business progress. In the initial years, the monthly sales of the company were only VND3-4 billion. However, sales of the company reached VND 357.94 billion in the 3 months since April, 2007.
Demand for international standard products in Vietnam helped the company reap consecutive successes. The company plans to produce high and medium tension electric cables and informatics cable to meet increasing practical demand. In the short term Taya Vietnam aims to especially focus on countries in the Southeast Asian region. At present, the company exports about 10 percent of its total production.
The company’s main products include 600-1,000V electric wires, XLPE 600V electric cables, removable cables, soft wires, electric wire for automobiles and electromagnetic wires. These products are the top choice of foreign-invested projects in Vietnam as well as key national projects.
Apart from investing in machinery and technology to scale up production and diversify product models, the company is also improving its nationwide distribution network to ensure punctual delivery of goods in large volume. In the southern region alone, the company has more than 300 sales agents graded 1, 2 and 3.
Pursuing the philosophy “Good but now better,” Taya electric wires and cables are increasingly common on the building market of Vietnam. Taya products are proven to save 3 per cent of electricity a month in comparison with other products. This is not a small amount over the long term. In 1996, the company was one of the first companies in Vietnam to obtain the BSI certification (UK) and ISO 9002. The company has successfully applied the ISO 9001-2000 quality management system. Taya was the first wholly foreign-invested company to list shares on the Vietnamese stock market.
“The Vietnamese economy is always moving and its infrastructure system is gradually being perfected. Geographically, Vietnam is a large area and it needs a dependable supply source to lay electric cables underground. Thus, the electrical wire and cable market has a lot of potential,” said Mr Chen Ping Sen, General Director of Taya Vietnam.
In addition to the business front, the company also pays attention to social activities. The company always seeks the common voice between the employers and employees and introduces policies encouraging loyalty among its employees, especially with seniority bonuses and the transfer of key positions for Vietnamese employees.
Ngoc Trang- Thach Lan
Vietnamese
