In early 2010, although the global market continued to contract, Vietnamese fruit exporters, including Red Dragon Co., Ltd, achieved remarkable successes thanks to proper solutions. This is a worthy reward for the company’s tireless efforts, from Red Dragon’s management board to employees.
Red Dragon Co., ltd, established in January 2007, initially supplied fresh dragon fruit to Netherlands and Thailand. In spite of a newcomer on the market, the company strictly complies with quality requirements and the Red Dragon brand name has become popular with foreign buyers. Red Dragon’s fresh produce have made presence in most major markets throughout the world. In addition to continuously improving quality management system, expanding production scales and storage facilities and renovating equipment and technology to boost up output and productivity, Red Dragon also put a premium on heightening the quality of exported fruits and adding more products to the list like rambutan, pomelo, lime, sweet potatoes, etc. Along with efforts to diversify exports, the company also concentrates on building close and sustainable relationships with many importers and distributors in traditional markets and stepping up involvement in new markets like Germany, Spain, Canada, the United Kingdom and the United States. Especially, Red Dragon fresh dragon fruit has successfully conquered the world’s largest market of the United States. Especially, Red Dragon’s fresh dragon fruit has successfully conquered the world’s largest market of the United States both by air and by sea shipment. Red Dragon Co., ltd is currently leading Vietnamese fresh dragon fruit export to USA, Canada and Middle East
Mr Mai Xuan Thin, Import and Export Director of Red Dragon said: Red Dragon’s top target is building Red Dragon brand as a supplier of safe fruits and vegetables. He said Red Dragon’s strengths and secrets of success are marketing and customer services, ability to link the strength of the entire supply chain, prestige with partners and satisfactory supply for customers. Of course, the company is grown on efforts, labours and dedication of its youthful, enthusiastic and knowledgeable personnel.
Red Dragon’s strengths and spirits to overcome difficulties were clearly proven in 2009 and the first months of 2010. With effective pricing policies, safe and delicious products and united workforce, Red Dragon withstood all difficulties and challenges to develop sustainably and achieve positive business results despite the global economic crisis dragged on the agricultural sector.
Remarking on future strategies, Mr Thin says that Red Dragon will continue to maintain good relationships with traditional customers while seeking new markets through participation in trade fairs and trade promotion activities in the coming time. The company will also actively diversify its export produce structure, improve quality, increase export and maintain its leadership in fresh dragon fruits export to the US, Canada, Middle East and will gain leading export this produce to Europe soon. The firm expects to earn US$10 million from fresh vegetable and fruit export by 2015 and US$21 million by 2020. Together with this respectable export turnover, Red Dragon will become a strong brand on the global fresh vegetable and fruit industry in the next 10 years.
To achieve the above objectives, the company will fortify links with production facilities meeting USA and Europe standards while enhancing cooperation in researching and applying post-harvest technologies to fresh vegetables and fruits. It will bring more dragon fruits to potential markets like the US, Canada, Europe, Middle East and Asia. Other than efforts for market expansion, Red Dragon will proactively reinforce relationships and cooperation with farmers to apply quality standards like Viet Gap, Global Gap, etc and will apply ISO 9001-2008 to its management activities. Thus, the company can improve the quality of export produce, protect the health of consumers, and reaffirm the quality of Vietnamese fruits and vegetables on international markets. ‘Favourable socioeconomic environment in Vietnam and high demand for safe fresh fruits and vegetables in Vietnam as well as global are big advantages for Red Dragon Co., ltd and other agro companies. With benefits and responsibilities, Vietnamese farmers and companies as well as foreign firms growing and export fruits and vegetables in Vietnam must protect the prestige of Vietnamese fruits and vegetables by producing safe products and providing perfect services,” Thin concluded.
Bich Thuy
Vietnamese
