SeABank: Service Quality Makes the Name

SeABank always strives to become an exemplary retail bank in Vietnam with outstanding values of brand and quality of products and services. All transactions are designed and built according to international interior and exterior standards with the highest result for technicality, aesthetics and brand identity. Thus, it creates a professional trading space of a typical retail bank and brings comfort and convenience to customers when they work with the bank.

 

In addition, SeABank understands that information technology plays a core role in developing high-quality products and services. Therefore, the bank is a pioneer in applying technology to business operations, with moves such as its leading investment and application of the world’s most advanced T24 Temenos core banking software since 2006. On that technological platform, SeABank has successfully deployed diverse, modern products and services to serve all transaction demands and ensure customer benefits like Internet banking, Mobile banking, SMS banking and Call Centre. Known for its ability to provide high-tech, convenient and secure banking services, according to ICT Index 2011, SeABank was the only commercial bank in Vietnam to stand on the list of Top 5 banks in terms of information technology.

 

Taking advantage of modern technology platforms and making endless efforts to bring the best products and services to customers, SeABank is always a pioneer in many important areas to ensure maximum benefits for customers. Specifically, it is the first bank in Vietnam to synchronously deploy the most modern EMV-standard authentication in issue and payment settlement of international credit cards like Visa and MasterCard. It is the first bank to successfully launch the multiservice, utility Autobank service, integrated with advanced technologies and international standard fully automated banking functions. SeABank is one of the first banks in Vietnam to accept the six biggest international bank card brands in the world (Visa, MasterCard, CUP, Amex, JCB and Diners Club) at its ATMs.

 

Besides, the bank focuses on human resources development. The lender established and put into operation the first School Branch in Vietnam - an advanced training centre featuring bank branch training models. SeABank also is one of the few banks in Vietnam to be an official member of two leading international card organisations, Visa and MasterCard, and the official agent for Western Union in Vietnam.

 

Immediately after being honoured with the Third-grade Labour Order by the State President in October 2012, SeAbank was voted and awarded with the "Platinum Category" of the "World Quality Commitment" (WQC) by the Business Initiative Direction (B.I.D). WQC is a prestigious annual award distributed by BID to honour companies and organisations throughout the world that have made outstanding achievements in business management and brand development.

 

Then, SeABank was honoured with the “Vietnam Golden Product - Golden Service 2012” award by the National Office of Intellectual Property for its automated banking service - AutoBank and daily banking service for small and medium enterprises - SeAPlus.

 

Ms Le Thu Thuy, Deputy General Director of SeABank, said: “B.I.D is a prestigious international organisation specialised in assessing and classifying total quality management (TQM). Winning the Platinum Award of the World Quality Commitment is a great honour for us and it also affirms our efforts and achievements in providing products and services of the best quality to customers. SeABank is committed to making continuous efforts to diversify products and improve service quality in order to satisfy the financial needs of customers."

With constant effort to improved product and service quality, a modern technology platform and professional staff, SeABank is an exemplary retail bank in Vietnam.