In fact, international and regional integration create opportunities and challenges for business development. They continue profound changes with the coming ASEAN economic community in 2015. Therefore, the combination of strategic thinking, systematic business planning and modern management will help businesses, entrepreneurs overcome crisis and stand firm in the market.
“There must be business philosophy suitable to the era, oneself and businesses. One should develop strategic vision from the start of small scale businesses and persistently face difficulties and challenges in business activities”, said Mr Tran Anh Vuong, Vice President of Hanoi Young Business Association. Those are important for businesses in the present conditions to develop their brands and increase their competitiveness in domestic and regional markets.
In addition, there must be strategic thinking in business activities. According to Professor Ha Ton Vinh, General Director of Stellar Management, speaker at Leader Talk 2013, businesses do not sell products but social qualities, successes and incoming moral values. It is necessary to sell what the market does not need (or do not yet need) and arouse the needs of customers, thereby create their own market. Therefore, the combination of strategic thinking, systematic business planning and modern management will help businesses overcome crisis and stand firm in the market.
According to Mr Truong Gia Binh, Chairman of FPT Group, the most important condition for Vietnamese businesses to surmount difficulties is the firm will of Vietnamese entrepreneurs. For nearly a quarter of century, Mr Binh experienced through ups and downs of FPT, facing several difficulties, even crisis. However, with his leadership, FPT has surmounted all hurdles and become a leading IT group of Vietnam. Those are lessons he learned from various leaders and apply flexibly in FPT conditions.
Those precious lessons have been compiled by Mr Binh in “Crisis in business” and clarifications in each case of his successes. He will share his experiences and lessons with entrepreneurs at Leader Talk 2013.
In the conditions of global economic crisis, challenges to businesses become bigger; Chairman Nguyen Tuan Hai of Alphanam Investment JSC believes that the biggest challenge to Vietnamese entrepreneurs is the lack of confidence. In business as well as in other fields, confidence is the foremost condition for existence and development. Each business should develop its own image depending on its strength on sustainable development. Therefore, each business must have confidence in itself first, and then develop confidence among customers, partners and even their own staff.