ABC Bakery: Always Worthy of ‘Vietnam High-Quality Goods’ Brand

The company was set up in 1989, mostly processing manually in the beginning. Even, ovens for baking cakes were made from clay. This family-run establishment had to bring its products to retailers to sell.

 

Mr Kao Sieu Luc, Chairman of the International Bread Association and Director of ABC Bakery, said, when the State started the opening policy, companies were allowed to go abroad to acquire techniques and experience. In 1993, I was invited by Rheon Group to attend a delegation to visit modern bread production machines in Japan. Then, in 2000, I had the honour to attend a six-week course on bread technology organised in Thailand by the US Barley Organisation. I was a few in Vietnam to be a boss and a worker with in-depth knowledge of bread production.

 

To meet the growing market demand for bread, the company decided to upgrade production facilities and technologies with advanced ones to raise output and quality. Particularly, the company constantly conducted researches to make unique products and the appearance of “netted coconut bread” marked the greatest success of the bakery industry in Ho Chi Minh City in particular and in the country in general. To date, ABC Bakery has asserted its name in domestic and international markets. The company’s products are always trusted and welcomed by customers because of quality, food safety and tastefulness. ABC now has 29 stores and two bakeries, one at the service of domestic market and another for export. To have delicious products like fresh scream cake, frozen cake and moon cake carrying Vietnamese tastes, the selection of ingredients must be very meticulous and made by modern production lines. Staffed by skilled bakers with a high sense of responsibility, the company always regards product quality and reputation as the core of business. With its punctual delivery and attentively professional service, the ABC Baker brand name has secured a very strong foothold in Vietnam and international markets like Japan, Australia, USA, Singapore and Taiwan. ABC Bakery is now an official distribution channel for international fast-food corporations in Vietnam. In Cambodia, the company has four stores and plans to add 6 more.

 

The presence of ABC Bakery not only contributes to the development of Vietnamese cuisine industry but also generates many jobs for local people. The company always takes care of its employees and all employees regard ACB Bakery as a big family. In the coming time, the company will continue to research on innovative unique products to dominate the domestic market and expand its global presence. The company will try its best to be worth of the title “Vietnam high-quality goods” of the company’s products voted by consumers.