Developing Markets and Promoting Consumer Goods

Launched in 2009, the campaign has been aggressively deployed, creating a consensus response in the whole society. Despite the difficulties caused by the economic recession, businesses still strive to improve the quality of their goods and services at reasonable prices, which helps gain consumers increasing trust. In particular, 70 percent of domestic consumers trust the quality of Vietnamese goods which account for 70-90 percent in the modern distribution system. Many products have increasingly captured the tastes of Vietnamese such as food, textile products, clothing, kid toys, household items and school supplies.

 

At a meeting to review the results of the implementation of the campaign "Vietnamese give priority to use Vietnam goods" held by the Central Steering Committee of the Campaign, Nguyen Thien Nhan, Chairman of the Fatherland Front Committee of Vietnam, said that "Encourage patriotism – Produce cheap quality goods - Enhance communications " are the three main pillars of the campaign "Vietnamese give priority to use Vietnam goods”.

 

Recently, the Prime Minister also approved the plan on development of domestic markets associated with the campaign "Vietnamese give priority to use Vietnam goods” of the period 2014-2020. The viewpoint of the project is to develop the market in the country with long-term goals of helping consumers become aware of manufacturing capabilities of Vietnamese enterprises and the quality of products, goods and services of Vietnam and to build consumer culture of Vietnam based on patriotism and national pride.

 

In the period 2014-2020, the plan aims to contribute to the promotion of production and consumption of Vietnamese goods through resources used to promote groups of promoting market development activities under the name "Vietnam goods’ pride," integrated into the action plans of ministries, sectors, localities and units supporting the campaign to create a strong resonance effect at national scale.

 

In addition, the programme aims to develop the domestic market, to meet the needs of producers and consumers, to promote the development of distribution systems (with domestic enterprises as the core) to facilitate the bringing of Vietnam goods to the hands of consumers to enhance purchasing power, stabilise markets and improve people’s lives.

 

In the past 5 years, several measures have been taken to bring the best performance for the plan. Particularly, due attention has been paid to combating smuggling, counterfeit goods, intellectual property violations and illegal business behaviour. This has made a fundamental change in the management of goods quality circulated on the market, protecting consumers and genuine Vietnamese businesses.

 

To achieve the above objectives, the draft plan on developing the domestic market associated with the campaign "Vietnamese give priority to use Vietnam good” in the period 2014 - 2020 also gave four groups of measures which should be taken as following: helping change the perception and behaviour of the community towards Vietnam goods; supporting the sustainable distribution of Vietnam good; enhancing competitiveness for enterprises, cooperatives, small businesses in distribution of Vietnam goods, and; improving the effectiveness of the inspection and control of the market and protect consumers.

 

In particular, great importance is attached to the solution group promoting information for local consumers to know, understand and appreciate the quality of products, goods, services, manufacturing and business capabilities to meet the needs of consumers. This is also one of the three main pillars of the programme.

 

On the task of developing sustainable distribution systems of goods with a priority for Vietnam goods, it is crucial to study and propose policies to strengthen and expand the distribution system, to build modern distribution channels for Vietnam goods, to diversify forms of distribution, to set a sustainable retail shop system for Vietnam goods, especially in densely populated, industrial, rural, regional and remote border island areas.

 

It is known that the total funding for the implementation of the draft plan on developing the domestic market associated with the campaign "Vietnamese give priority to using Vietnam goods” of the period 2014 - 2020 is expected to reach approximately VND228.93 billion.