Confidence in Real Estate Industry Returns

Statistics of Vietnam Report shows, Vingroup, leader of the real estate industry with strong financial resources (net revenue in 2015 was VND33,829 billion), mainly from business activities of the real estate brands such as Vinhomes, Vincom Retail, Vinpearl, Vinmec, Vinmart, Times City and Royal City, Media Coding Results also indicated that it is the most prized business in the media with the maximum scores in 3 main criteria: the number of reports, covering topics and positive rating.

 

Following the three big names are also long-time reputed units in real estate market, namely: Viglacera Corporation, Novaland, Ha Do Group, Investment Corporation Urban Infrastructure Development (UDIC), Him Lam Joint Stock company, Hoa Binh Co., and Phu My Hung Ltd.

 

Statistics also indicate that 4/5 of the most prestigious consulting firms and real estate brokers are operating in HCM city, among them, Dia Oc Dat Xanh Co. Ltd and Sacomreal operate mainly in the brokerage segment, the consultancy segment has the appearance of 2 FDI businesses which are CBRE and Savills. Hanoi has only one representative in the top 5 brokers which is Hai Phat.

 

Media data analysis shows that in general, consulting firms and real estate brokers have low frequency appearance in the media. The amount of information is not much, so when negative information appears in the media (slow handover, higher house prices, etc) it will have a huge impact to the reputation of the consulting and brokerage firms.

 

In the ranking, Vietnam Report also collected opinions from real estate businesses through surveys about business prospects in the year 2016. All the respondents said that in 2016 sales of their business will be higher than that of 2015, while 83 percent expect sales to increase in 2016, the remaining 17 percent predict slight increase in sales.

 

Enterprises also said that the handover of the project on schedule, construction quality, construction experience and the financial capacity are 4 factors which have the greatest impact on the strategic development of business and reputation the real estate industry in 2016.

 

At the same time, businesses are also recommended the Government focus most on macroeconomic stability, improve infrastructure, improve the legal system to promote and manage the sustainable development of real estate market, build information systems to forecast the real estate market, in order to better support the real estate businesses in the near future. In addition, the problems renovating old apartment in the city is also controversial recently, requiring specific regulations, clearly defined responsibilities of the parties concerned, to avoid the situation that investors and purchaser status negotiating by themselves.

 

Through the above survey, it can be said that the real estate market is increasingly prosperous. Identifying growth trends, real estate firms are also investing intensive efforts, take quality and prestige as a springboard for sustainable growth. Hopefully in the near future, there will be more investors and consulting firms, real estate brokers to be honoured, for the real estate always be an attractive investment channel for investors as well as people with civil projects on schedule, safety and quality assurance.

 

Anh Mai