Bidrico - Proud to Side with APEC 2017

“By becoming the main sponsor for events of the Asia-Pacific Economic Cooperation Forum (APEC) 2017, Bidrico will contribute to promoting the quality of Vietnamese beverages. Furthermore, we hope to play a helpful role in providing better logistics for APEC, and raise the image and position of Vietnam in the eyes of the international friends attended APEC,” Mr Nguyen Dang Hien, General Director of Tan Quang Minh Manufacture & Trading Co., Ltd - Bidrico Beverage, the owner of Bidrico brand, said at the company’s Customer Conference 2016 where he announced the formal main sponsorship and drink sponsorship for APEC 2017.

He said Vietnam will welcome high-level delegates from 21 APEC member economies during APEC 2017 and the assurance of product quality standards and food safety must always be placed on top. With such importance, becoming an official beverage supplier for APEC 2017 partially reconfirms the golden quality of Bidrico products in the course of international economic integration. Criteria that the National Committee for APEC 2017 believe that Bidrico products will serve well satisfy senior officials from 21 APEC economies include Vietnamese traits in Bidrico products, the quality of Bidrico products which meet most stringent US and Japanese standards, and elegant and deluxe designs.

Bidrico purified water is stored in three types of containers: 20l can for family, 500ml bottle and 350ml bottle. The 500ml bottle and 350ml bottle were chosen as the official drinking water for the APEC 2017 in Vietnam. With a brand affirmed throughout nearly 25 years of constant development and efforts for the health of Vietnamese consumers, the quality of Bidrico products is indeed somewhat certain. Specially, the Bidrico pure water is filtered through activated carbon to remove odours and through ion exchange systems to eliminate heavy metals such as iron, copper, lead, zinc, mercury, arsenic and manganese. The water continues to be filtered through an advanced system, sterilised by ultraviolet and treated with ozone through a reverse osmosis system powered by US technology. Water samples are tightly controlled and sample tests are conducted monthly according to standards imposed by food safety and hygiene authorities of Ho Chi Minh City.

Apart from the assurance of highest quality and safety, Bidrico also focuses on continuous improvements of packaging and design to make Bidrico pure water better, more convenient and safer. In particular, in 2016, Bidrico applied large-capacity auto-filling lines to enhance product quality and boost sales. The company now has nearly 1,000 agents and hundreds of thousands of families using Bidrico pure water in Ho Chi Minh City and neighbouring provinces.

In addition to pure water, Bidrico supplies a wide range of premium drinks (Bidrico bird nest drink with white fungus, A*Nuta green tea, Bidrico non-carbonated and carbonated energy drinks, Restore salty lemonade, A*Nuta fruit juice, Yobi drinking yoghurt, Restore vitamin water supplement, Bi's bird nest drinks 70 ml, and many others). All products fully meet rigorous standards imposed in places with advanced food processing industries such as Europe, the United States and Japan. All Bidrico-branded products are pure Vietnamese natural origins. Raw materials are tropical fruits or medicinal herbs very familiar to Vietnamese people. Not only being delicious, nutritious and good to health, Bidrico drinking water is assured of absolute food hygiene, and free from harmful chemicals, preservatives or lead compounds.

Without doubt, when products with toxic chemicals that cause serious damage to human health and life are increasingly widespread on the market, Bidrico’s focus on production of nutrient-rich natural drinks good to health is trendy, sustainable and effective in the long term. This is also a stepping stone for Bidrico to reach out to the world market.

After nearly 25 years of persistent efforts in the beverage industry in the light of the business philosophy “Taking customer satisfaction as a measure of product quality, price affordability, prestige and sustainable relationship,” Bidrico confidently affirmed its strong brand position in the market and in the minds of consumers. With a distribution network covering all 63 provinces and cities in Vietnam and a solid business presence in many countries and territories around the world such as the Middle East, North Africa, South Asia, Cambodia, Myanmar, Taiwan, the United States, Germany and Japan, Bidrico has gradually built the trust of domestic and foreign consumers, and brought pride for Vietnamese goods in the international arena.

A series of national and international quality awards have partially helped shine Bidrico brand, e.g. “International Quality Summit Award in the Diamond Category” in New York, the US in 2014, “Vietnam High Quality Goods” Titles (2002 - 2016), Typical Business of HCM City Certificate 2015, Certificate for High Performing Company and Contribution to Community Development in 2015 and Top 100 Vietnam Brand Award 2016. Particularly, General Director Nguyen Dang Hien was honoured to be awarded the Certificate of Merit by the Prime Minister for outstanding achievements in the formulation and development of industrial parks and export processing zones in Ho Chi Minh City.

PV