Branding Strategy Tied with Green Development
In the framework of the National Brand Programme 2017, on the occasion of Vietnam Brand Day, April 20, the Secretariat for the National Brand Programme - the Vietnam Trade Promotion Agency (Vietrade) will host a workshop called “Branding Strategy tied with Green Development” on April 19 with the aim of developing Vietnamese brands towards green growth to create a sustainable green economy.
The workshop will focus on the following main contents: Global trends and paths for green growth and sustainable development; Green consumption trends; "Green Quality" - Soft weapons for branding victory; and Branding experience of green manufacturers.
Participants will include representatives of the Vietnam Trade Promotion Agency, specialists and representatives of enterprises; representatives from companies winning National Value Awards; local trade promotion agencies; associations; small and medium enterprises (SMEs), and the media.
The workshop will focus on the following main contents: Global trends and paths for green growth and sustainable development; Green consumption trends; "Green Quality" - Soft weapons for branding victory; and Branding experience of green manufacturers.
Participants will include representatives of the Vietnam Trade Promotion Agency, specialists and representatives of enterprises; representatives from companies winning National Value Awards; local trade promotion agencies; associations; small and medium enterprises (SMEs), and the media.
Ha Vu
Vietnamese
