Spreading Vietnam Value

A series of well-known brand names in the Vietnamese market were honored at the announcement ceremony of companies with Vietnam Value-certified products in 2020, including Saigon Newport Corp., Cholimex Food, Vietinbank, Vietcombank, Sunhouse, Traphaco, Viet Tien Garment, Vinacafe, Viglacera, Vinamilk, BRG, TH True Milk, PVFCCo and Tran Phu M&E.

The event of honoring the Vietnam Value is always expected to become a driving force for enterprises to foster their strengths, continue with innovations and research to improve product quality and advance development. In this way, businesses continue to bring their brands closer to customers and build their images of better products and services.

The Vietnam Value Program has helped raise the awareness of the business community about the importance of brands in increasing product value as well as corporate value. Then, it will help improve competitiveness and affirm the position of companies in the market through three criteria: Quality, Innovation and innovative competency.

Standing Deputy Prime Minister Truong Hoa Binh said the increasing number of Vietnam Value-certified products is clearly showing the rising confidence of businesses in government policies as well as affirming the rising quality of goods and services in Vietnam. National Brand-certified companies need to continue pursuing the program's criteria of “Quality - Innovation, Creativity - Leadership”, strive more aggressively to uplift the National Brand and effectively support the development of the business community in Vietnam.

Over the past years, the Vietnam Value-certified companies have maintained high profit and revenue growth, expanded the domestic market and fostered exports. Overcoming difficulties and challenges, National Value-recognized companies in Vietnam have shown that they not only excel in their business and economic development tasks, but also successfully fulfill their social and community responsibility.

“The achievements that Vietnamese enterprises have obtained reflect their humanistic values and corporate culture, as well as increase national competitiveness in the international arena,” the Deputy Prime Minister affirmed.

He also believed that more and more Vietnamese enterprises will take part in and fulfil National Brand criteria in the coming time and Vietnam will have more than 1,000 National Brand-certified products by 2030 as expected, to affirm that Vietnam is a country with quality and competitive products and services in the world market.

To achieve that goal, National Brand-certified businesses need to further employ their potential and advantages to promote exports through brand value, combine product branding and corporate branding with the National Brand; and foster the spirit of innovation and integration, especially in the digital age and the Industry 4.0 era.

Minister of Industry and Trade Tran Tuan Anh, Chairman of the Vietnam Value Program Council, added that Vietnam Value-certified companies have affirmed their leading positions in their fields of operations, maintained high profit and revenue growth, and developed the domestic market and the export market despite facing numerous difficulties and challenges in the way in recent years, especially amid unpredictable Covid-19 pandemic developments around the world.

The effective support, communication and promotion of the Vietnam Value Program and the Vietnam Value-certified products have helped increase the awareness of domestic and foreign distributors and consumers in Vietnamese branded products.

Reportedly, the Ministry of Industry and Trade is, and will be, actively coordinating with other ministries and agencies, especially the Ministry of Foreign Affairs, the Ministry of Information and Communications and the Ministry of Culture, Sports and Tourism, to carry out communication and advertisement programs for the Vietnam Value Program and Vietnam Value-certified enterprises and products at diplomatic, cultural and tourism activities, especially key export markets of Vietnam.

By Quynh Anh, Vietnam Business Forum