Leading Coffee Producer Launches Franchise Design Contest
Vietnam's leading coffee producer, Trung Nguyen, has organized a competition to create designs for its new coffee shop franchises under the name G7, to be launched in major centers around the world.
Winning architectural designs will be used to establish Trung Nguyen’s coffee shops in the world's most popular cities like London, Paris, or Moscow, the company said.
The contest is part of Trung Nguyen's strategies to boost exports of its G7 coffee to developed countries, which will be served exclusively in the shops.
The design competition is being run in partnership with the Architects Association in Ho Chi Minh City, and its closing date is July 15. The results will be announced on July 31. A first prize of VND20 million (over US$1,260) and two second prizes of VND10 million (US$633) are to be awarded to winning designers.
Trung Nguyen - the brand name of his product - is well known not only in Vietnam but also in many other countries, including Singapore and Japan. Trung Nguyen Coffee is found in many countries and territories around the world, including mainland China, Hong Kong, Malaysia, Taiwan, Australia, Canada, Russia, Germany and the US.
Thanh Nien Daily
Vietnamese
