VSSAN: 50 Years Dedicated to Vietnamese Customers

Vissan Joint Stock Company recently marked 50 years of operation (1970 - 2020) with a very warm but equally formal ceremony attended by its employees, partners and customers. During half a century of development, Vissan has continuously grown to become a leading food brand in Vietnam and a leading light in carrying out economic and social programs of Ho Chi Minh City and the whole country in general. This very honorable and impressive achievement also places heavy duties and great expectations on the shoulders of all the leadership and the staff of Vissan.

Efforts to add value to the modern meal

With 50 years of development and nearly 10 years of adopting a closed "from farm to fork" model, Vissan has created a great reputation and marked its success in carrying out the market access strategy with quality and food safety and developed organic foodstuffs for consumer health. To have the true feeling of the growth of this leading food production and processing brand, we must go back in history to November 20, 1970 when Vissan took official shape from Tan Tien Do Thanh slaughterhouse - laying the first foundations for the modern meat processing and slaughtering industry in Vietnam. In the early days of operation, despite facing numerous difficulties and challenges (limited financial capacity, poor facilities, market competitive pressure), with the steely spirit, dynamism, creativity and solidarity of all employees, Vissan overcame all obstacles to gradually affirm its reputation and brand position in the market.

In the hustle and bustle of urban life, meticulously and sophisticatedly prepared traditional meals are replaced by quick meals with enough nutrients. On the basis of following the market trend, Vissan puts on its shoulders a new mission: Preserving and promoting the value of Vietnamese family meals in modern life. This is also the driving force for Vissan to promote research, innovation and marketing of a wide range of delicious, nutritious foods (sausage, spring rolls, canned food, braised meat with eggs, seasoned pork, dumplings, wontons, etc.) to effectively meet all consumer needs.

Half a century elapsed through generations of the employees who have devoted all their passion, youth and enthusiasm for the ascending development of Vissan. General Director Nguyen Ngoc An could not hide his pride and emotion when addressing Vissan's 50th anniversary, “After a long journey, Vissan today has embarked on great changes in status and strengthened its position in the food industry and in the hearts of Vietnamese consumers. In the half a century journey of development, Vissan has experienced important milestones marking a fundamental change in operation mechanism to catch up with national economic development trends. Importantly, rising above all challenges, we persistently pursue our mission to supply the market with safe, quality and nutritious food products; make constant improvements to have the best products and bring exciting experiences and satisfaction to the community and the whole society.”

Unswerving aspirations for leadership

In proportion to economic development, people's income and life quality are increasingly improved. The change from a quantity-based meal to a quality-based meal provides opportunities but also poses challenges to domestic food companies, including Vissan. However, determined to follow the chosen path, 50 years of development builds Vissan's enduring effort to bring delicious, nutritious and assured meals - safety and hygiene - to millions of Vietnamese families. The company always takes the health and interests of consumers as a guideline for all activities. The company uses all the strength and enthusiasm to deliver the best products to customers.

As a leader in the food processing industry, to protect consumer health in the context of widespread dirty food, Vissan puts top priority on process improvements for better product quality. All products are manufactured in a closed-link process by modern machinery, equipment and advanced technology. The company works to perfect the clean, safe and sustainable food 3F “from farm to fork” supply chain to ensure the best quality at all three important stages of food creation: Feed, Farm and Food. This model has helped Vissan tightly control from inputs to outputs sold to the market, serve the community's interests and protect consumer health. Especially for processed foods, the company constantly researches, develops and markets new products; regularly surveys consumer trends to create convenient products of high quality, nutrition, safety, and delicacy to consumer tastes. Trusted by consumers, Vissan's products are now available at most of the major supermarkets in the country such as Co.op, BigC and Lotte. Besides, Vissan owns an extensive distribution system with 130,000 points of sale on traditional channels, more than 1,000 supermarkets and convenience stores nationwide and nearly 50 showrooms.

With ongoing efforts to improve product quality for consumer health, Vissan was recently honored with the title "Vietnam National Brand 2020" by the National Brand Council and the Ministry of Industry and Trade. This leading food producer and processor is also the owner of a series of prestigious awards. Specifically, in June 2020, Vissan received the Vietnamese High-Quality Goods Award for the 24th consecutive year. In addition, Vissan was named among the 30 most favored brands in 2020, a Top 100 company of Ho Chi Minh City in 2020. General Director Nguyen Ngoc An was awarded the “Outstanding entrepreneur of Ho Chi Minh City in 2020.” These honors are not only the affirmation to Vissan’s brand position in the market, but also a "gold" warranty to the trust of customers, the class of a leader of food production and processing industry, and an important actor of Ho Chi Minh City’s and the country’s socioeconomic programs and goals.

Looking back on the rapid progress in the past, Vissan's success is made by dedicated, visionary and daring people. This is also a valuable asset for Vissan to enter a new era to become the leading food brand in Vietnam and reach the international level. “No matter how difficult they will be, we will be steadfast on the path to becoming the largest food producer, processor and distributor in the country to reach out to the region and the world. The 50-year journey on the chosen path will always be the pride of the brand, of all generations of Vissan yesterday, today and tomorrow,” said General Director Nguyen Ngoc An.

By Van Luong, Vietnam Business Forum