Hanoi Stimulates Domestic Tourism Demand in New Normal

11:03:48 AM | 3/30/2021

When the pandemic has been basically controlled and vaccinations are getting more available, the Hanoi tourism industry has prepared for the renormalization of social activities.

At the conference on building tourism products to stimulate domestic demand in Hanoi in 2021 held on March 18, delegates discussed how to stimulate domestic demand in 2021 and tourism development solutions in 2021.

According to Mr. Truong Quoc Hung, President of the UNESCO Hanoi Travel Club, as social distancing is eased, travel demand will increase; however, travelers need to pay more attention to safety than before. Grasping their behavioral changes and needs is a way for travel businesses to create suitable product packages, helping visitors feel secure and comfortable. This is also a way for them to adapt to the new normal.

Mr. Nguyen Van Thinh, Director of Northern Branch of Vietnam Airlines, said, the carrier will increase flights on nearly 30 domestic routes from March 28, connecting 15 destinations, including major cities and famous tourist destinations across the country. With this plan, Vietnam Airlines will add 280-400 flights per week, equivalent to 56,000-80,000 seats, to the domestic flight network. Therefore, localities are given strong motivation to restore trade and economy in the post-pandemic period. In addition, the monthly Vietnam Airlines Festa, held at Ho Guom pedestrian streets, receives a warm welcome by Hanoi citizens. The event is a regular activity hosted by Vietnam Airlines as part of cooperation programs for tourism, cultural and social development between Vietnam Airlines and the Hanoi People's Committee.

To enhance the appeal and tap tourism potential, building and developing a night tourism model is a key approach in the Hanoi tourism development strategy to woo high-spending tourists to Hanoi. Mr. Phung Quang Thang, Director of Hanoitourist Company, said that Hanoitourist and Hoa Lo Prison Relic Management Board are working together to operate a new tourism product "Sacred Night - Shining the Vietnamese Spirit" to scale up this model to many other relic places. The Thang Long Heritage Conservation Center of Hanoi is cooperating with Hanoitourist to build the night tourism product "Deciphering Thang Long Citadel" and further reveal the untold stories about Thang Long Citadel.

Ms. Nguyen Thi Le Huong, Deputy General Director of Vietravel Company, said that to recover in 2021, the Hanoi tourism industry needs to join hands with businesses to organize specific cooperation programs for aviation, railway and road transport companies, service providers, tour operators, hotels and shopping malls to launch large-scale stimulus packages with well-priced products and services to court tourists. Besides, it is necessary to engage not only travel and tourism businesses, but also Hanoi people woo tourists and make advertisements on television and newspapers.

Tourism connectivity is also mentioned by many agencies to shape a closed service supply chain. Mr. Nguyen Cong Hoan, Director of Flamingo Redtours, said that Hanoi needs to link with other provinces and cities by promoting and building regional products for two-way passenger transportation.

Director Dang Huong Giang said that the Hanoi Tourism Department will join hands with businesses to build products to stimulate domestic tourism demand, plan tourism product development and broadcast tourism stimulus programs in some key provinces and cities. In the near term, the department and the Investment, Trade and Tourism Promotion Center will work with interested units to carry out the festival to stimulate tourism and promote Hanoi cuisine in April.

By Giang Tu, Vietnam Business Forum