Nespresso Now in Vietnam to Bring Ultimate Experience to Coffee Lovers

12:58:08 PM | 4/6/2021

Nespresso, the worldwide pioneer and reference in premium portioned coffee, celebrated its launch in Vietnam with its first new concept boutiques at Annam Gourmet, Estella Place, Thu Duc City, District 2 and Annam Gourmet Phu My Hung, District 7 to bring the ultimate coffee experience to Vietnamese coffee lovers anytime, anywhere.

Fabio De Gregorio, Regional Business Development Manager said, “At Nespresso, we always aim to bring the highest quality coffee and the richest aromas in all our varieties and in a sustainable fashion. With a touch of a button, we have brought the world’s best beans into homes, offices, hotels, restaurants and cafes delivering the ultimate coffee experience to our customers, cup after cup. Today, Nespresso is known around the world for its commitment to coffee quality, innovation and sustainability. We are confident that this partnership with Annam Gourmet to open our very first Boutiques in Vietnam will bring delight to coffee lovers in the country.”

Immersive coffee experience at Annam Gourmet Estella Place and Phu My Hung

Nespresso brings sustainability to the forefront through the finishes of its new Boutique store at Estella Place and Phu My Hung. Deliberate and meaningful, the new Boutique is designed to celebrate coffee and its origins. The muted color palette of rich brown and crema-inspired gold blends to a luxurious atmosphere that calm and satisfy the senses. Vietnamese coffee lovers and shoppers can now indulge and explore the multi-sensory experience that Nespresso promises through its wide variety of coffee range.

The last drop isn’t the last use

At the heart of Nespresso lies its dedication to creating innovative solutions that ultimately protect and benefit society. You can positively impact the lives of many people by participating in Nespresso’s recycling program, which entails dropping off used Nespresso coffee capsules at the Nespresso Boutique at Annam Gourmet Estella and Phu My Hung. All Nespresso capsules are made with aluminium, which is infinitely recyclable. Once separated from the aluminium casings, the used coffee grounds are sent to farms to be used as compost fertilizers, while the aluminum is sent to our partnering smelter for upcycling into everyday objects.

Sebastien Lestang, General Manager at Annam Gourmet said, “At Annam, we are delighted to announce the launch of our first Nespresso Boutiques in our two stores Estella and Phu My Hung. We are aiming at bringing most premium and qualitative products to our customers and we hope they will enjoy as much as we do”. As part of our green program, we will continue and further enhance our collection program of all used capsules that our customers will bring back to us for recycling."

Nespresso Boutiques at Annam Gourmet are located at

-  L1, 21/22/24, Estella Place, 88 Song Hanh Street, An Phu Ward., Thu Duc City, HCMC

- Riverpark Premier, 64-70 Nguyen Duc Canh St., Tan Phong Ward., District 7, HCMC.

Guests are invited to discover the new Nespresso Boutiques at Annam Gourmet Estella Place and Phu My Hung, which opened to the public on 24th May 2021.

Giang Tu (Vietnam Business Forum)