Toyota Vietnam (TMV) has so far manufactured 50,000 automobiles in and the company achieved US$15 million in spare parts exports since July 2004 when its export centre began operation, according to a recent report released by Toyota . The figures showed that TMV has made a new record in total sales and production, earmarking a milestone in the TMV 10^th anniversary in September.

Securing Market Leadership with Vehicle Output

 

Toyota , with its efforts to please customers, rolled out the 50,000^th car in on June 30, 2005 and sold a total 50,000 cars in the country as of July 12, 2005. Toyota ’s annual sales have increased stably, especially since 2002. Of the six models being sold in the country, the Zace has been the best seller with over 14,000 units, followed by the Corolla Altis with nearly 11,000 units. Toyota has outdistanced other rivals and felt confident enough to make other advances.

To reach these achievements, TMV has constantly improved its products and quality with the slogan “customers first, high quality products and perfect after-sales services.” Therefore, Toyota jumped to the first position in the Vietnamese auto market after only two years of operation and kept this place since then. TMV started with sales of 203 cars in 1996. All Toyota cars are favourites in and all of its models still dominate market segments. TMV has always reached an annual growth rate from 27 per cent to 30 per cent over the past eight years.

Especially, TMV held nearly 35 per cent of the Vietnamese auto market share in the first six months of this year, with sales of 5,602 units, up over 38 per cent against the same period last year.

Helping Speed up Supportive Industry

The Auto Parts Export Centre of Toyota , the first of its kind in has bagged total export revenues of US$15 million after one year of operation since July 2004, making great contributions to the development of the auto industry in general and its supporting industry in particular. The centre expects to earn US$20 million in revenues from exporting one million parts.

The opening of the export centre reaffirms TMV’s pledges to do long-term business in . The US$15 million revenues is meaningful and is evidence of TMV’s efforts in realising the government’s polices to develop the national fledgling automotive industry. The opening of the centre as well as the building of new parts factories in is in line with Toyota ’s determination to turn into a Toyota global car parts exporting centre for the region.

Exported items are mainly electronic valves for exhausts, brakes and antennae. The centre has cooperated with local firms like Denso and Harada to source parts for exports. Its major export markets are , the , , , , , and . Talking about this, Toyota ’s General Director affirmed that TMV can confidently step into the future and go shoulder to shoulder with in developing its infant auto industry.

Kim Phuong