Tinder Launches Mental Wellbeing Initiative

Tinder South East Asia has launched a mental wellbeing initiative #BeThereForYou, in collaboration with Intellect, Asia's fastest-growing mental health app, to offer free mental health resources that include access to therapy sessions to its members in the region, urging daters to check in on themselves first.

With this initiative, Tinder hopes to encourage members to show themselves some love and take care of their own mental wellbeing. Starting today until 15 November 2021, existing and new Tinder members in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam can sign up for free 6-month access to Intellect, where they can access a suite of self-guided programmes developed by a panel of clinical health experts and a free live coaching session led by certified behavioural health coaches.

More than half of all Tinder members are Gen Z (18 to 25-year-old young adults). The emotional impact created by the pandemic has accelerated a new normal in every aspect of their lives including being more open on Tinder. It led Tinder members to be more vulnerable with mentions of ‘self-love’ increasing in Tinder bios by 200% in Vietnam; with profile opening lines seen expressing that they are on a “journey of self-love” and “if you can’t love yourself, how would you love somebody else?”

“As our members adjust to a new normal, we recognise that taking care of one’s emotional well-being is of foremost importance. Our members are being more vulnerable in their Tinder bios and self love is an important first step in making new connections. Working with Intellect, we hope to bring to our members in Southeast Asia an accessible way for them to check in on themselves.”, said Gaurav Girotra, General Manager - Tinder & Match Group, Southeast Asia.  

Theodoric Chew, CEO and Co-founder of Intellect said, “We see a surging need for mental health support globally and across different demographics, especially among Gen Z. We’re very excited about our partnership with Tinder to comprehensively push mental wellbeing support to Gen Z users across Southeast Asia, where millions more will now have access to relatable support in their daily lives.”

How to access: 

1. Sign up or log in to your Tinder account
2. Look out for the Tinder x Intellect Swipe Card with details and swipe right to retrieve your unique access code
3. You will be prompted to download the Intellect app and register with your email address
4. Login using the exclusive access code
5. Browse through self-help resources and guides or book a live coaching session with a certified behavioral health coach for a session over chat, audio or video calls. 

H.N (Vietnam Business Forum)