3:39:25 PM | 8/23/2022
Not only a Vietnamese trailblazer in researching and producing compostable materials and products, An Phat Holdings is also delivering a successful record of a business that grasps the chance of cross-border e-commerce with eco-friendly products.
Sharing about the meaning of “AnEcco” brand name, Mr. Nguyen Le Thang Long, Deputy CEO of An Phat Holdings explained, "Our company’s name and all our brands start with the word “AN”- Vietnamese word means PEACE as we want to sustain peace of mind and trust to our customers, partners and community, especially in the production of our made-in-Vietnam eco-friendly products with GREEN technology.
With this sustainability mission, An Phat Holdings' journey has been marked by consistent efforts of introducing Made-in-Vietnam compostable products to the global market.
Mr. Nguyen Le Thang Long – Deputy CEO of An Phat Holdings
Making a change, taking the lead
An Phat Holdings is not a new player on the market but has established its strong presence in Vietnam market with their high-quality plastic sector for over 20 years. Their product portfolio ranges from raw materials and chemicals to packaging and supporting industries.
Noticeably, in 2015, An Phat Holdings stepped into a new journey that links their business to the SUSTAINABILITY mission. At that time, the “white” pollution crisis compelled European governments to hasten the process of banning single-use plastic goods. The occurrence has urged AnEco to invest in the development of environmental-friendly compostable products, beginning with shopping bags and then knives, forks, straws, food wrap, and so on.
An Phat Holdings’ eco-friendly product manufacturing plant
An Phat Holdings' management team has bigger vision than just responding promptly to a high-demand market. They intend to progressively transform Vietnam market with the compostable products while putting the lever for local eco-friendly products to make a jump to the global market. The birth of AnEco marks a turning point of An Phat Holdings to produce eco-friendly products for long-term environmental, sustainability and growth mission.
"A well-developed circular economy is the future" Mr. Long stated, "And every organization and country must play a role in it. An Phat Holdings saw our mission as fostering sustainable development through "green” products innovation in consumer and industrial products. This also marks the beginning of An Phat Holdings' transforming journey."
An Phat Holdings has successfully launched composable product lines into the market by steadfastly investing in technology, changing the manufacturing process, and building a robust workforce, all of which contribute to minimizing negative impacts on human health and ensuring the sustainability of the environment. On account of these efforts, TUV Compost HOME, TUV Compost Industrial, BPI Compostable, Seedling, and other well-known organizations have certified AnEco's product quality as exceeding the standards. AnEco is not only a trusted partner of many global well-known B2B corporates; but also accompanies several big Vietnamese enterprises, including Vinamilk or Pizza 4P’s in the journey towards green transformation
Compostable products Made-in-Vietnam joining the race of Cross-border E-commerce
Another big time has come when An Phat Holdings takes one more step toward developing their international brand for their products. The company has chosen cross-border e-commerce as a new strategic direction to accomplish its new goal of reaching out to the global market.
Early 2021, AnEco officially brought their products to Amazon. "With strong technological resources and huge market opportunity, Amazon has become our best choice, which coincides with AnEco's goal of sustainable growth," Mr. Long said.
AnEco compostable products
Joining this biggest e-commerce platform for the first time, AnEco encountered many obstacles due to their limited brand awareness on global marketplace. However, thanks to the timely assistance and consultancy of Amazon Global Selling team in Vietnam, AnEco has penetrated to global market by approaching to 300 million Amazon global customers, using Amazon branding tools to promote their products and brands, and receiving prompt feedback to improve product quality, brand credibility, and market research.
Just 1 year since the partnership with Amazon, An Phat Holdings has rapidly harvested their remarkable sales achievements. Up to now, AnEco products have approached tens of thousand of customers on the Amazon sales channel. AnEco brand sales on Amazon witnessed an enormous growth, in which sales in the first 7 months of 2022 are 5 times higher than sales in the first year of 2021. It is expected that by the end of 2022, the figure will be 15-20 times higher than in 2021."
According to Mr.Long: "In March 2021, AnEco trademark was successfully registered in the US. This is a solid stepping-stone for An Phat Holdings to strongly develop this product line". An Phat Holdings hopes to grow the group's brand portfolio on Amazon in the near future in regard to the AnEco success.
The sailing of Made-in-Vietnam "green" products, the ambition of sustainable growth, the vision to elevate high-tech plastic products in Vietnam, and the capturing of CBEC opportunities with An Phat Holdings' will serve as an immense source of inspiration for Vietnamese businesses who are ready to take a chance and become the next online export leaders.
T.H (Vietnam Business Forum)
Vietnamese
