MM Mega Market Partners with Pig Farmers to Launch Big Sale Program

As a pioneer in building and developing a safe, closed and sustainable food supply chain with the "From Farm to Fork" model, MM Mega Market currently operates five direct sourcing platforms in key agricultural areas. These areas include Da Lat for vegetables, Can Tho for fish, Dong Nai and Hanoi for pork, and Tien Giang for fruit. Among these, the "We Are Fresh" clean pork private label of MM Mega Market Vietnam has partnered with over 200 farmers and cooperatives from Vietnam's two large-scale pork production regions, daily delivering 30 tons of fresh pork to the domestic market. It has consistently been the top choice for both HoReCa (hotels, restaurants, and canteens) and household customers.

Amid the high prices of feed ingredients leading to high livestock costs, farmers face low profits, even losses. From February 24, MM Mega Market Vietnam is implementing a "shocking price" program for its “We are Fresh” private-label pork products in an effort to promote consumption and increase purchasing power for consumers. This is regarded as the company's commitment to sharing and ensuring the full output for farmers, instilling trust in them; therefore, they can focus on production, and apply the VietGap standard to raise herds, enhance livestock productivity, and generate stable incomes.

Present on the market for six years, pork products under MM's "We Are Fresh" have earned the trust of millions of Vietnamese consumers who prioritize clean, safe, and healthy food. From the collaboration with livestock households, MM enforces rigorous criteria such as requiring VietGAP certification and ensuring a safe breeding environment for both humans and livestock while also maintaining environmental standards.

In particular, MM's highly skilled agronomists provide continuous support and guidance to farmers, offering advice on best practices for dairy farming, livestock management, breeding and selection, disease prevention, and traceability procedures.

MM utilizes specialized refrigerated trucks with temperature monitoring equipment during the process of transporting pork to ensure that pork is preserved from 0 to 4 degrees Celsius, to ensure a continuous cold supply chain and maintain the safety and taste of the meat. The finished meat is packaged properly in each unit with a traceability stamp (QR code).

This program is implemented throughout the entire MM Mega Market system nationwide, with prices starting at VND79,000/kg in the South and Central regions, and VND89,000/kg in the North.

During these challenging times, MM Mega Market Vietnam is not only supporting and sharing with pig farmers, but is also proactively promoting the consumption of agricultural products from the Mekong Delta region at non-profit prices.n

By Van Luong, Vietnam Business Forum