E-Commerce Conference In Vietnam: “Embrace Asian Experience, Vietnamese Brands Go Global”

Amazon Global Selling & Vietnam E-commerce and Digital Economy Agency – Ministry of Industry and Trade kicked off their Cross-Border E-Commerce (CBEC) Conference in Vietnam in response to growing demand from Vietnamese businesses and to empower them to capture the rising CBEC opportunity.

With the theme “Embrace Asian Experience, Vietnamese Brands Go Global”, held in Hanoi (June 7) & HCMC (June 9), the event will include a CBEC conference to share the most updated insights and information about e-commerce export industry, a connecting day for 14 services providers in many services domains and presenting successful Amazon selling partners from Korea, Singapore and Vietnam.

According to the latest research by Access Partnership, Vietnam could see its e-commerce export revenues rise to VND 296.3 trillion by 2027 if local businesses are fully enabled and accelerate the rate at which they adopt e-commerce to export their products and services. The research’s survey conducted among around 300 domestic Micro, Small, and Medium Enterprises (MSMEs) in Vietnam found that 86% of MSMEs believe that without e-commerce, they would be unable to export at all they would lack capacity to do exporting activities. Moreover, local MSMEs are also looking towards expanding their footprint in more markets such as the United States, Japan, European countries over the next 5 years.

Seeing the potential of this industry, Amazon Global Selling is thus joining hands with Vietnam E-commerce and Digital Economy Agency (iDEA) to organize CBEC Conference 2023 in Vietnam with an expectation of raising awareness of CBEC among local enterprises, bringing online export experience from other countries in the region and from industry experts from service providers to empower, encourage and support businesses to accelerate their international growth while introducing more Vietnamese products and brands to customers around the world through CBEC.

Amazon Global Selling & Vietnam E-Commerce and Digital Economy Agency – Ministry of Industry and Trade Jointly Organize Cross-Border E-Commerce Conference In Vietnam

CBEC Conference “Embrace Asian Experience, Vietnamese Brands Go Global”

This event is regarded as the first large-scale independent CBEC Conference in Vietnam, acknowledging the participation of government representatives, industry associations, 14 service providers and successful sellers from Asia, and expects to welcome more than 1,500 visitors.

The influential and interactive industry event backed by the Amazon Global Selling with focused designed activity series.

CBEC Industry conference:

With the participation of representatives from government agencies & Amazon Global Selling Vietnam business leaders, visitors can get updates about CBEC opportunities, trends, the readiness of Vietnam for this new trade format, some initiatives and priorities from government and Amazon Global Selling to companion and empower Vietnamese businesses to achieve long-term growth and pave the way for global Vietnam brands to the world.

Mr Gijae Seong, Head of Amazon Global Selling Vietnam, shared: “Export value of Vietnamese businesses selling with Amazon have increased by 45% in 2022. Many Vietnamese businesses are ready to export online but are unsure of how to start and scale.  We understand the challenges they face and that is why we are making continuous efforts to work with government agencies and service providers to organize this event to motivate, support and empower them. Amazon Global Selling is committed to enhancing the growth of businesses in Vietnam and equipping them to embrace changes and reach new heights in this new global environment." 

Mr. Gijae Seong, Head of Amazon Global Selling Vietnam shared about the trends and opportunities to streamline Vietnamese products and brands to the world.

Mrs. Lai Viet Anh – Deputy General Director of Vietnam E-commerce and Digital Economy Agency (iDEA) shared: “Cross-border e-commerce is a booming trend in many countries around the world. In Vietnam, with a retail e-commerce growth rate of +20%/ year, this is also a new industry that is recognized as having great potential and is in line with the policy of developing the digital economy set by the Government. IDEA has diversified our programs to promote the digital transformation, round off online export policies, identify the barriers MSMEs face, provide educational resources and training programmes to help Viet businesses expand business internationally, and achieve success on a global scale. Following the successful cooperation over the past years, we are delighted to accompany Amazon Global Selling Vietnam to organize and represent at the event “Cross-border e-commerce - Embrace Asian Experience, Vietnamese Brands Go Global”.

CBEC Service Provider Connecting Day:

According to the Access Partnership report, despite multiple efforts, Vietnam’s MSMEs still face barriers to exporting via e-commerce which are left unaddressed. These barriers encompass various aspects such as knowledge, capability, regulations and costs. Acknowledging the significance of addressing these areas of support, Amazon Global Selling Vietnam has proactively sought to establish connections between local businesses and service providers, thereby offering comprehensive solutions to these challenges.

CBEC Conference 2023 is bringing together key stakeholders to drive progress in the e-commerce exporting landscape. This prestigious event welcomed 14 service providers in many service domains crucial for successful online exporting, including Account Management, Logistics, Trademark Registration, Payment, Advertising, Product Selection, and Training.

Nguyễn Anh Minh, Founder DPExpress (logistics service provider) shared: “We understand that logistics plays an important part for the success of e-commerce exports. Joining this industry event with Amazon Global Selling Vietnam, we have a chance to network with thousands of Viet businesses and provide them with the necessary information and support to start, expand and grow on the global market.”

The event acknowledged the participation of 14 service providers to provide comprehensive support for Vietnamese businesses to accelerate ecommerce export.

Asian Top Sellers Roundtables:

Also, for the first time, selling partners from Korea (COSRX and COCODOR - with their success stories of building K-brands in cosmetic and home decorations), Singapore brand owners (PHERA & ABOUND LIFESTYLE and NAOKI MATCHA - of consumable products and lifestyle home improvement) , and Vietnamese selling partners in gifting (VPRINTES) and eco-friendly products (AnEco)  will gather in a series of roundtables to share about practical learning and experiences that help local businesses more confident to start selling globally on Amazon.

“We hope that our story can inspire not only sellers on Amazon but also other MSMEs in Vietnam with the intention to step into the CBEC. Starting as a start-up, we comprehend the challenges of entering this business model as well as the journey of catering to market needs. Amazon is a reliable partner as we are fully supported in every step of the process, increasing our ability to reach customers around the world. Our advice is to be flexible with the world demand and utilize the support from Amazon.” shared Crystal Ren, Founder of Phera & Abound Lifestyle.

Also having joined in the roundtable session, Mr. Nguyen Le Thang Long – Deputy CEO of An Phat Holdings shared: “Our journey from a traditional manufacturer to a thriving international business was made possible through the global reach via Amazon. With access to valuable resources, innovative tools, and a supportive Global Selling team locally, An Phat Holdings was able to effectively showcase eco-friendly products branded AnEco, connect with customers worldwide, and grow exponentially. We hope that our story can prove the endless opportunities available for Vietnamese sellers on Amazon, encouraging you to embrace the trend and strive for our own remarkable achievements.”

Accompany, connect and support MSMEs to export online successfully.

Since setting up a dedicated team in Vietnam in 2019, Amazon Global Selling has enabled thousands of Viet selling partners to bring millions of Made-in-Vietnam products to worldwide customers every year. Export plays an important role in Vietnam’s economy, with cross-border e-commerce booming worldwide, Amazon Global Selling is committed to working with government agencies and industry partners to help more Viet MSMEs and brand owners capture this opportunity.

T.H (Vietnam Business Forum)