SCHOTT Vietnam Joins Hands with Vietnam Directorate of Market Surveillance to Raise Awareness on Counterfeit Products

German speciality glass company SCHOTT participated in the “Understanding Real Goods – Avoiding Fake Goods” exhibition organized by the Vietnam Directorate of Market Surveillance (DMS) from November 24-30 at 93 Trang Tien Street in Hanoi.  SCHOTT is among the few selected companies that have been invited to showcase their products at the exhibition.

Genuine SCHOTT CERAN® panel (left) and fake SCHOTT CERAN® panel (right) on display at the “Understanding Real Goods – Avoiding Fake Goods” exhibition

The exhibition, which is part of the activities to mark the Fight Against Counterfeit and Imitated Goods Day, aims to educate the public on trademark protection, counterfeiting and the differences between genuine and fake goods. The exhibition features products from prestigious brands, including Louis Vutton, Gucci, Red Bull, UNIQLO, SCHOTT CERAN® ….which have been registered for protection in Vietnam.

The technology group SCHOTT is the owner of the trademark CERAN® for the world’s best-selling glass-ceramic cooktop panel brand. Since its launch in 1971, SCHOTT CERAN® glass-ceramic cooktop panels have grown to be one of the most successful products and the most known brands for SCHOTT. This bestseller has been sold over 200 million times in more than 150 countries around the world.

At the exhibition, SCHOTT displayed genuine products of SCHOTT CERAN® glass-ceramic cooktop panels along with their fake versions. Fake SCHOTT CERAN® panels often have poor resistance to heat and mechanical stress, which means they perform poorly and break down easily, thereby posing significant health and safety risks to consumers. Consumers can spot these fake products by looking for defects such as bubbles, inclusions, and scratches on the surface, excessive shininess of the cooktop panel, as well as variations of the SCHOTT CERAN® logo.

An interested consumer examines SCHOTT CERAN® glass-ceramic panels at the exhibition

According to Tran Huu Linh, Director General of the Directorate of Market Surveillance, the counterfeiting situation in Vietnam is still serious, with online infringement exacerbating the issue. With the topic “Understanding Real Goods - Avoiding Fake Goods”, the DMS wants to create a useful information channel to help consumers identify genuine goods in order to “avoid buying fake goods”. Apart from the aggressive actions from relevant authorities, Mr. Linh also stressed that consumers need to be more informed and vigiliant when buying products, either online or offline, to avoid regrettable losses.

SCHOTT vows to protect Vietnamese consumers from fake products

SCHOTT CERAN® is a registered and protected trademark in Vietnam. The company’s legal team actively monitors and addresses any trademark abuse or infringement, in cooperation with Vietnamese authorities. To combat fake products, SCHOTT recently signed a Memorandum of Understanding (MOU) with the Directorate of Market Surveillance (DMS). As part of the MOU, DMS will share information on policies and regulations, while SCHOTT will assist in the investigation and handling of violations to improve the efficiency of anti-fake campaigns. Moreover, SCHOTT regularly conducts training workshops for DMS officials to help them distinguish between genuine and fake SCHOTT CERAN® products.

“SCHOTT is committed to working closely with DMS and other Vietnamese authorities to combat fake products and the associated risks that it poses to Vietnamese consumers,” said Christiane Donndorf, Senior Project Lead Marketing Asia at SCHOTT. “We will also work to raise awareness among Vietnamese consumers about the dangers of fake products and encourage them to choose only genuine SCHOTT CERAN® cooktops that are certified by SCHOTT and our local partners”.

T.H (Vietnam Business Forum)