Vietnam Anticipates US$316.5Mln Advertising Revenue in 2005

Vietnam is expected to fetch around VND5 trillion (US$316.5 million) from advertising activities this year, according to statistics released in Ho Chi Minh City recently.

 

The country is now home to more than 3,000 enterprises which are operating in the field of advertising. In addition, it has over 80 radio and television stations, and some 500 newspapers and publishers engaged in the service.

 

Total expenditure for advertisement in the country was US$2.4 per head, according to a survey recently released by market research company Taylor Nelson Sofres (TNS) Vietnam. This is the lowest level among surveyed countries.

 

In related news, the Vietnam Advertising Association is making preparations for the first Advertising Vision Festival, scheduled for January 12-13, 2006.

 

The event is organised under proposals from domestic and foreign advertisers operating in Vietnam. The festival will be a place to the display of visions of advertising companies, professional designers and copywriters that have been carried out successfully in Vietnam in the past years.

 

Organisers hope the festival will help contribute to promoting advertising activities in the country.