HDBank: Pioneering Digital Transformation in Banking Industry

2:23:54 PM | 6/25/2024

During the 2024 banking industry workshop “Digital transformation of the banking industry in 2024”, HDBank unveiled cutting-edge digital solutions, showcasing tested products and services that have already yielded positive results. These advancements bolster the appeal of the HDBank brand, setting a new standard in the market.

HDBank transaction office

MediPay Kiosk - smart digital health solution

Welcoming Prime Minister Pham Minh Chinh, Governor of the Vietnam State Bank (SBV) Nguyen Thi Hong and guests visited the HDBank booth at the event. Mr. Nguyen Duc Dung, Director of HDBank Digital Transformation Center, introduced Kiosk MediPay - a smart medical solution deployed by HDBank in cooperation with the National Health Information Center (NHIC) under the Ministry of Health.

MediPay Kiosk brings outstanding 3-in-1 utilities. Accordingly, the solution enables patients to register for medical examination and treatment quickly and standardizes patient data through electronical identification and authentication of patient identity information with data from the RAR Center of the Ministry of Public Security. The application supports 100% cashless payment of hospital fees by integrating smart hospital fee payment account with medical examination and treatment account and citizen identity information.

In just one or two minutes, patients can seamlessly execute the entire process at MediPay Kiosks conveniently stationed within hospitals.

MediPay Kiosk represents a groundbreaking digital solution, offered at zero cost to medical facilities, aligning with the government's and Ministry of Health's directives to drive digital transformation in the healthcare sector. Recently, HDBank conducted successful trials of the MediPay Kiosk, paving the way for its deployment across medical facilities nationwide.

Multifaceted 4-in-1 Petrolimex Card

Yet another exemplary innovation from HDBank that garnered admiration during the Digital Transformation Day event is the multifaceted 4-in-1 Petrolimex Card.

The outstanding features of the 4-in-1 Petrolimex Card include a quick single opening registration which takes less than 5 minutes, can be performed anywhere, anytime in the online environment. Customers can effortlessly consolidate multiple leading and convenient cards into one with the 4-in-1 Petrolimex Card, seamlessly integrating four essential utilities: credit card, debit card, prepaid card and Petrolimex ID (Petrolimex loyalty account).

The 4-in-1 HDBank Petrolimex Card helps customers keen on using cards but undecided to have priority ones for daily use. Now, they only need to carry only one card for all needs, very conveniently.

Powered by a "hot" debut, HDBank has to date issued more than 322,462 4-in-1 Petrolimex cards and installed more than 5,300 POS payment machines at more than 2,700 petrol stations nationwide.

Pioneering digital transactions with biometric authentication

In alignment with the stipulations outlined in Decision 2345 by the State Bank of Vietnam, mandating enhanced compliance through biometric authentication, effective from July 1, 2024, HDBank is poised to unveil this feature across all customer interaction platforms. From Mobile Banking to the Buy Now Pay Later Muadee application, Vikki Digital Bank, transaction counters, and Internet Banking, HDBank ensures seamless integration to uphold the highest standards of security and convenience for its customers.

In June 2024, HDBank will receive customer information, including biometric information and customer identification information on the citizen identification chip and compare it with data from the Ministry of Public Security.

In a demonstration of pioneering leadership, HDBank is set to emerge as one of the first institutions to adopt Decision 2345 in July 2024 with the introduction of cutting-edge customer biometric information collection technology, alongside the seamless deployment of biometric authentication across HDBank's online banking and digital banking applications.

Many years ago, HDBank was at the forefront of successfully launching the eKYC online identification service through world-leading solutions to authenticate, identify and secure customer information. The technologies include the OCR (Optical Character Recognition) technology that automatically extracts customer information on identification documents; the Facematch technology that helps accurately verify customer information; the Liveness detection technology that helps verify users' actions in real time and identify the right owner; and the technology that reads information on citizen identification cards using the NFC (Near-Field Communications) feature to ensure security in reading customer identification information on citizen identification cards.

"Ripe fruits" of digitalization

Through the synchronous and robust deployment of digital solutions, HDBank has forged intimate connections with its clientele, offering new, swift, and optimal experiences that redefine banking standards.

With SkyJoy loyalty service, the bank has 9 million customers in the first year. HDBank continues to record a strong growth in banking and consumer finance customers, which exceeded 18 million by the end of the first quarter of 2024.

In the first quarter, new e-banking customers surged by over 300%. The number of customers making transactions on HDBank's digital platforms soared 48% and digital transactions jumped 128% year on year.

Personal digital transactions meet 94% of the 2024 plan right in the first quarter.

By Le Phuong, Vietnam Business Forum