Rossano Focuses on Trademark Development

Rossano, a 100 per cent foreign-owned enterprise from Singapore, has operated in Vietnam since 1992 and been the first foreign-owned enterprise to provide high-end furniture products in Vietnam. The company now is a supplier of salons, wood tables and chairs.

 

Rossano has always attached importance to trademark development. Accordingly, the company’s image has been built up via its system of showrooms and distribution channels nationwide. Also, the company attends exhibitions and fairs, focusing on market research and product introduction network. Based on its motto ‘Customers are God,” Rossano has always marketed new products of various samples and designs to meet the demand of all kinds of customers, even those who are hard-to-please.

 

Luong Luong Yen, deputy director of Rossano, said that since 2000 had invested in building two workshops at the Tan Tao industrial park in Binh Chanh district, Ho Chi Minh City and ten showrooms: four in Da Nang, three in Ho Chi Minh City, one in Quang Tri, one in Nha Trang and one in Hanoi. Rossano is the pioneer in investing in modern technologies and setting up a professional design division, from which good-looking designs and samples are produced. All products of the company before being marketed are tested by the quality management division, which has applied the ISO system. In addition, Rossano has always focused on diversifying products by developing products for offices, families and hotels. The company has promoted its co-operation with many partners to produce furniture accessories, such as lamps and carpets. Rossano can meet orders for large volumes of products of high quality with timely delivery.

 

Apart from its focus on the local market, Rossano has promoted its export to ASEAN countries, the US, Belgium and Australia. At the Ho Chi Minh City International Expo in 2005, Rossano attracted and won many contracts from foreign customers. Products under the ‘Rossano’ trademark have always been highly appreciated for their high quality and reasonable prices in comparison with the same products in the market.

 

In the coming time, Rossano will offer more convenient products with greater satisfaction for its customers. Rossano hopes to help beautify construction works in Vietnam.