Young Designers Revolutionize Packaging Industry with Sustainable Solutions at Packaging Speak Out 2024 – Vietnam Competition

The Packaging Speak Out 2024 – Vietnam competition, organized by SCGP, a leading multinational consumer packaging solutions provider in ASEAN, in collaboration with SAC (Ho Chi Minh City Student Assistance Center), has successfully concluded its Final Round, identifying the winners who claimed total prizes worth up to 180 million VND.

Mr. Sompob Witworrasakul - Chief Regional Officer of SCGP emphasized the company's commitment to nurturing young talent through practical competitions like Packaging Speak Out

With the theme "Packaging for a Brighter Tomorrow," the competition spanned nearly three months, attracting over 130 entries submitted by participants from 41 universities nationwide. Established as a premier platform for aspiring students across Vietnam, the Packaging Speak Out 2024 – Vietnam competition successfully showcased innovative, eco-friendly designs that enhance brand and product value, particularly for the rapidly growing e-commerce market.

Mr. Sompob Witworrasakul - Chief Regional Officer of SCGP shared: “This year’s submissions demonstrated the remarkable creativity and potential of young Vietnamese designers to lead the packaging industry toward a more sustainable future. SCGP is proud to provide this platform, nurturing and inspiring the next generation to turn their innovative ideas into impactful solutions. Through collaborations with industry leaders like Mondelez Kinh Do and Nam Phuong, we aim to offer participants valuable real-world experiences to support their professional growth.”

The Packaging Speak Out 2024 finale drew a large audience, cheering on the contestants and their innovative ideas.

With a strong focus on practicality and real-world application, the Packaging Speak Out 2024 – Vietnam competition has gained increasing attention from young people across Vietnam, spanning provinces and cities such as Nghe An, Hue, Hanoi, and Ho Chi Minh City. This growing interest reflects a heightened awareness of sustainable development among the youth, as evidenced by the innovative ideas showcased in their submissions.

As part of the competition, nearly 200 students participated in the seminar titled "Catch the Trends: Packaging for Market and Consumer Demand." The event featured an insightful keynote presentation by Mr. Andy Ho, Founder and Executive Creative Director of Bracom Agency, who shared his expertise on creative and consumer-oriented packaging design. Attendees gained a deeper understanding of Vietnam’s latest packaging trends, practical design approaches, and the strategies needed to create impactful, market-ready solutions.

Team Apollo impressed in the Gift Packaging category with a design inspired by the traditional architecture of Hoi An, honoring Vietnamese culture

This year’s entries, evaluated by industry experts, stood out for their creativity and commitment to sustainability. The competition recognized outstanding designs in three core categories: Sustainable Packaging for E-Commerce, Gift Sets, and Marketing Displays. These winning designs not only demonstrated participants’ dedication to eco-friendly practices but also effectively addressed the practical needs of the market, underscoring the potential of Vietnam’s next generation to shape a sustainable future in packaging.

Contestant Nguyen Quoc Minh Thy, representing Team Ca Moi, the Best of Challenge in the Marketing Displays category, shared: “Participating in and winning the Packaging Speak Out 2024 – Vietnam competition has been an incredibly meaningful experience for us. Our idea was inspired by the image of a traditional pot commonly found in Vietnamese kitchens, reimagined as a product display stand with a detachable lid and a 360-degree rotating body to showcase seven hot pot broth products from the Barona brand of Nam Phuong Food. We hope this design represents a small step towards eco-friendly packaging solutions and reflects the creative spirit of Vietnam's youth.”

Team Bàn Làm Việc stood out in the E-commerce Packaging category with a sturdy, convenient box design optimized for transport and sharing

Alongside Team Ca Moi, Team Ban Lam Viec impressed with their sturdy packaging box design, ideal for transportation and sharing products with neighbors and relatives. The design also featured enhanced graphics to attract consumers on e-commerce platforms, earning them the Best of Challenge in the Sustainable Packaging for E-Commerce category.

Similarly, Team Apollo, the First Prize winner in the Gift Set category, stood out with their innovative idea of a Tet gift box. The design offers meaningful experiences, such as capturing family memories through Polaroid photo frames, repurposing the box lid as a decorative item, and spreading love with Barona red envelopes and Tet greeting cards. The gift box is also reusable for various purposes, making it both functional and sustainable.

Team Cá Mòi excelled in the Product Display Stand category, winning by demonstrating a deep understanding of consumer preferences and shopping behavior

These outstanding designs reflect the exceptional quality of this year’s entries, the immense potential of Vietnam’s young, passionate packaging designers, and the critical role the Packaging Speak Out 2024 – Vietnam competition plays in promoting sustainable development and advancing the country’s packaging industry as a whole.

Mr. Luong Anh Vu, Brand Manager at Mondelez Kinh Do, shared: “We are delighted to partner with SCGP in the Packaging Speak Out 2024 competition. The event has garnered significant attention from students, who have enthusiastically showcased their creativity, innovation, and collaboration. Notably, the sustainable development mindset reflected in their designs highlights the younger generation's commitment to making our environment greener and more sustainable.”

All teams successfully completed the competition, gaining valuable hands-on experience throughout their journey

Ms. Nguyen Thi Thanh Truc, Marketing Director, from Barona - Nam Phuong Food added: “The creativity and innovation demonstrated by the students this year have been truly remarkable. Their designs not only address practical market needs but also showcase a strong commitment to sustainability. These talented young designers inspire hope for a brighter and more eco-conscious future in the packaging industry.”

The Packaging Speak Out 2024 – Vietnam competition highlighted SCGP's pivotal role in nurturing young talent in the packaging design field. By providing a platform for students to explore innovative ideas and showcase their creative solutions, the competition not only empowers Vietnam's next generation of designers but also reinforces a collective commitment to building a more sustainable packaging industry. Through this initiative, SCGP and its partners are shaping the future of the industry, fostering creativity, and driving sustainable development in line with global trends.

By Van Luong, Vietnam Business Forum