Song Than Investment Joint Stock Company: Distinctiveness Fuels Competitive Advantage

With the motto "Always creating differences", Song Than Investment Joint Stock Company has achieved impressive business performance. The company will continue to promote its strengths, ongoing innovations to bring outstanding values and meet increasingly diverse market needs.

Song Than Driver Education Center, established more than 15 years ago, provides high-quality driver training courses in Binh Duong province and neighboring areas

Creating competitive advantages

Mr. Nguyen Cong Tanh, General Director of Song Than Investment Joint Stock Company, said that the company’s long-term vision is to become one of major providers of vocational education, driver testing and limousine upgrade construction and limousine rental services branded Autokingdom.

Song Than Driver Education Center, established more than 15 years ago, provides high-quality driver training courses in Binh Duong province and neighboring areas. Besides, the company expanded a new facility in Hoang Gia Cat Tuong Area at 45B Yersin Street, Hiep Thanh Ward, Thu Dau Mot City, Binh Duong Province in May 2022. It was furnished with modern facilities, including a driving practice yard of more than 12,000 square meters and fully equipped classrooms for trainees in Thu Dau Mot City. Since its inception, the center has built up prestige and trust among trainees and related organizations. After obtaining driver’s licenses, many trainees have confidently worked as drivers and earned good income from this job.

Furthermore, the company always constantly improves training quality and invests in technological quality and learning facilities. Specifically, it raises training quality by updating modern learning facilities, including new cars for driving practice, testing cars and new cars, for trainees to easily gain theoretical and practical knowledge. Together with professional and experienced instructors, the center makes sure that teaching must be theoretically accurate and guide trainees in safe and effective practical driving skills aligned with ethics of drivers in traffic. The center also provides high-quality testing yard rental services with modern facilities and equipment.

Continuing this success, in February 2024, Song Than Investment Joint Stock Company established Autokingdom Limousine Co., Ltd (located at 45B Yerin Street, Hiep Thanh Ward, Thu Dau Mot City, Binh Duong Province) to design and build limousines to lift the Autokingdom brand to a new level. The company's operating objective is to provide high-end limousine design services, with a special focus on luxury, sophistication and quality to meet the travelling needs of high-class customers, especially on long trips, high-end events and special travel requirements. To maintain differences in upmarket limousine rental services, Autokingdom constantly updates and innovates vehicle designs, with an emphasis on meticulously cared-for interiors and amenities. The staff is professionally trained, enthusiastic, and always ready to meet all customer requirements.

Autokingdom Limousine Rental is one of the famous limousine leasing brands in Ho Chi Minh City, Binh Duong, Dong Nai and neighboring provinces, providing customers with luxury and classy limousine rental services for travel trips, worker pick-ups and drop-offs. To constantly invest in new cars with modern equipment, many convenient and smart features, the company will expand limousine rental services to other segments such as monthly, quarterly and yearly car rental services for businesses to pick up and drop off experts and senior employees, rental services for tourists and transportation support services in major sports and cultural events.

Focus on social and community responsibility

Along with the achieved values, to develop sustainably, Song Than Investment Joint Stock Company always integrates its responsibility to common social and environmental development and carries out many social and charitable activities, Tanh stressed. In particular, the company actively supported localities in the COVID-19 epidemic prevention program by providing shuttle buses for medical staff, supporting medical equipment, food and necessities and medical supplies, transporting people during the pandemic, sponsoring students with special difficult circumstances due to the COVID-19 epidemic to finish grade 12 in some localities in Binh Duong province, and providing flood relief to people.

Modern facilities and highly qualified and experienced employees are important factors for the company to maintain its reputation and continuous development. Last but not least, Song Than Investment Joint Stock Company has demonstrated the heart of a genuine company by not only focusing on business development but also paying attention to social and community responsibility. This also helps unite employees and teachers for the purpose of consolidating and promoting its core values.

By Han Luong, Vietnam Business Forum