Vietnam Tourism Eyes Poland, Czech Republic, Switzerland

The Ministry of Culture, Sports, and Tourism (MCST) has launched the “Vietnam - Go to Love” tourism stimulus program for 2025, focusing on attracting visitors from Poland, the Czech Republic and Switzerland.

The program includes promotional campaigns, major events and discounts of up to 50% on accommodations, transportation, dining and entertainment. Tourist sites will also offer fee waivers and special packages tailored to international travelers, covering culture, cuisine, eco-tourism, golf and luxury experiences.

Vietnam will host a destination roadshow and Vietnam Culture & Tourism Week in the three target countries, marking 75 years of diplomatic ties. Airlines are encouraged to increase flights and launch direct routes, while authorities will streamline visa procedures to facilitate travel.

A dedicated tourism platform will provide updates on promotions and events, supported by digital marketing efforts. The program also promotes visa-free tours and urges localities to develop customized tourism plans, with key destinations including Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, Hue and Ha Long.

The initiative aligns with Resolution 11/NQ-CP, granting visa exemptions to citizens of Poland, the Czech Republic and Switzerland from March 1 to December 31, 2025, and supports Resolution 25/NQ-CP to boost tourism growth.

By Giang Tu, Vietnam Business Forum