5:46:23 PM | 6/30/2025
On June 30, Bridgestone once again affirms its leadership in high-performance tire technology by supporting a series of motorsport activities at the Petronas Sepang International Circuit in Malaysia. From the prestigious AUTOBACS SUPER GT – home to the world’s top racing teams – to the debut of the GR86 Cup Malaysia Series. for rising racing talent, this signals Bridgestone’s new chapter in motorsports and reaffirms its commitment in delivering advanced tire innovations that push the limits of speed and performance.
Bridgestone partners with the top racing series at Petronas Sepang International Circuit, Malaysia on 27-28 June 2025
Powering Performance at AUTOBACS SUPER GT
Bridgestone proudly serves as the official tire partner for leading teams in the AUTOBACS SUPER GT, including reigning champions TGR TEAM au TOM’s. Supporting the racing teams is the high-performance POTENZA tire range – a testament to Bridgestone’s engineering capability and durability under the most demanding GT racing conditions.
A standout technology in Bridgestone’s tire development is ULTIMAT EYETM – an advanced stimulation tool that analyzes tire contact behavior at high speeds using sensor data and kinetic imagery. This technology enables optimal ground contact and precision engineering in tread design, grip optimization, and high performance across Bridgestone’s PSR tires.
Bridgestone partners with reigning champions TGR TEAM au TOM’S
At the GR86 Cup Malaysia Series, Bridgestone is proud to be the exclusive tire supplier – a new racing championshop designed to cultivate the next generation of motosport talent. Featuring a mix of merging starts and seasoned names, the series showcases the outstanding performance of Bridgestone’s POTENZA RE-71RS, a tire that embodies the concept of “From Circuit to Street” by bringing race-bred technology to everyday enthusiasts, empowering every driver, from amateur to veteran, to chase their personal best with confidence.
Motorsport – a mobile laboratory for tire technology
Bridgestone approaches motorsports with a long-term strategic partnership with global racing series as an intergral part of its innovation journey. Series like SUPER GT, Bridgestone World Solar Challenge (BWSC), and the NTT INDYCAR® Series in North America serve as the testing grounds for Bridgestone’s high-performance tires – especially the POTENZA range, widely adopted across both sports and everyday vehicles in Vietnam.
Seigo Hata, Vice President, responsible for Sales & Marketing and Motorsports across BSAPIC
“Bridgestone continues to evolve by supplying tires that have been improved in performance, based on the usage conditions and feedback from drivers across various racing categories, while ensuring safety and peace of mind based on our fundamental principle, ‘Tires carry life,’ in the development of motorsport tires,” said Seigo Hata, Vice President, responsible for Sales & Marketing and Motorsports across BSAPIC. “At Bridgestone, we see motorsport as more than a competition – it’s a proving ground for innovation. The extreme demands of racing push us to develop advanced, sustainable technologies that can mould the future of mobility. Through close collaboration with society, partners, and customers, we remain committed to shaping this future more sustainably, guided by our message for motorsport activities: ‘Passion to Turn the World®’.”
By approaching motorsport as a mobile laboratory, Bridgestone aims to use insights gained on the circuit to directly inform the development of next-generation replacement tires for both cars and motorcycles. This concept - “From Circuit to Street” – aims to ensure that innovations tested under race conditions contribute to enhanced safety and performance for everyday drivers.
Ultimate Safety from the Toughest Tests
In Vietnam – where road conditions vary widely from crowded urban streets to slippery highways during the rainy season – the learnings gained from extreme racing environment provide a key advantage for Bridgestone to provide reliable tire solutions for everyday journey. Mr. Naoki Inutsuka, General Director of Bridgestone Tires Sales Vietnam LLC, shared: “The true value of tire technology lies not only in speed or performance on the racetrack, but in serving million of daily drivers. Every innovation – from wet grip to steering stability at high speeds – is engineered for real-world driving. This is the essence of Bridgestone’s ‘From Circuit to Street’ philosophy, and our commitment in delivering safety and confidence in every ride in Vietnam.”
This renewed presence at Sepang also reflects Bridgestone’s commitment to "Emotion: Committed to inspiring excitement and spreading joy to the world of mobility," as outlined in the "Bridgestone E8 Commitment."
On-Site Fan Engagement at Sepang
Beyond the track, Bridgestone will bring the excitement of motorsport to life with an immersive experience at the event, centred around the ‘What Sets Your Heart Racing’ campaign. Visitors at the Bridgestone booth will have the opportunity to dive into the heart of motorsport culture through interactive activities, including the thrilling ‘Spin the Tire Challenge’, celebrating the rush of speed, competition, and adrenaline.
Source: Vietnam Business Forum
Vietnamese
