6:44:22 PM | 6/28/2025
TikTok Beauty Fest 2025 marks the first large-scale event dedicated to uniting the beauty community—including users, content creators, and brands—on the platform. Together, they celebrate creativity and self-expression in the realm of beauty, under the theme “The Universe of Beauty.” The program features a diverse range of immersive activities spanning online challenges and offline experiences, including transformation challenges on the subway - Metro Makeover Challenge, minigames to explore new beauty trends and experiencing mysterious gift boxes from famous brands - Beauty Box Review...
The highlight of the campaign is the "grand party" with the theme "Discover - Experience - Transform" held throughout June 28 at Le Loi Avenue (District 1, Ho Chi Minh City), aiming to bring the online beauty community from the small screen to real life. Here, users will be able to explore a multi-dimensional experience space, a beauty maze and booths designed with inspiration from the Sun - Moon - Earth - Mercury from 20 accompanying brands (TRESemmé, AHC, Garnier, L'Oreal Paris, Dove, ColorKey, Kans, Focallure, Closeup, Lanbena, Klairs, MLEN Diary, SHE Eureka, Moekiss, Cetaphil, Oniiz...).
Moreover, beauty enthusiasts had the chance to meet and interact with over 100 of TikTok's leading fashion and beauty content creators, while enjoying a dynamic music festival featuring top artists such as Dong Nhi, Truc Nhan, Orange, Cam, The Thien, My My, and more. In addition, attendees also stood a chance to receive a beauty gift set - including makeup, skincare, and haircare products - worth up to 5 million VND by checking in at the event and participating in the "Thien bien doc ban" challenge, taking place from June 28 to July 5.
Sharing about the milestone of organizing this first large-scale event, Mr. Sea Yen Ong - Country General Manager at TikTok Enterprise Global Business Solutions Vietnam said: “Beauty is one of the most popular content on TikTok, nurtured by thousands of content creators who constantly initiate new trends, millions of users actively participating in synergy, along with the creative participation of famous brands in the beauty industry. Organized for the first time in Vietnam, TikTok Beauty Fest 2025 is an opportunity for brands to build deeper relationships with users and content creators, further emphasizing our efforts to connect the community both on and off the platform."
With a continuous growth rate of 24% per month in beauty video views in 2025, TikTok is increasingly proving its position as the leading platform connecting the beauty-loving community in Vietnam. To date, short videos exploring beauty trends, sharing skincare routines, learning makeup tips, reviewing real products... with the hashtag #BeautyTok have reached over 58 billion views, #GocLamDep reached 32 billion views, #ReviewLamDep recorded 12 billion views.
Not only does TikTok inspire users to love themselves in their own way, it also empowers the beauty community to access the right beauty care brands through creative and authentic content. According to the 2025 Summer User Behavior Survey commissioned by TikTok and conducted by Kantar Profiles, 3 out of 4 users choose TikTok as their trusted platform to discover new beauty and personal care products, and 71% of users have made a decision to purchase beauty products through the platform. Notably, on this journey of searching and choosing products, many brands have successfully conquered users by taking advantage of TikTok's ecosystem and exclusive support solutions.
With TikTok Beauty Fest 2025, the campaign not only honors the Vietnamese beauty-loving community but also serves as a launching pad for potential connection opportunities. This event marks a turning point for the beauty-loving community in the digital age, where users, creators and brands come together to create trends, spread inspiration and shape a positive and sustainable beauty culture.
T.H (Vietnam Business Forum)
Vietnamese
