11:57:23 AM | 7/25/2025
Bridgestone proudly introduces the Bridgestone TURANZA 6 tire series in Vietnam with a variety of tire sizes. With advanced technology for road noise and vibration absorption, TURANZA 6 offers an exceptionally quiet and smooth ride, making it equally suited to the demands of all passenger vehicles, especially premium sedans, MPVs, and electric vehicles (EVs).
In the context of continuous infrastructure development, particularly the expansion of highways and the growing popularity of premium vehicles, Vietnamese consumers are setting higher standards for tires – seeking not only comfort but also improved control, durability, and fuel efficiency. With a customer-centric approach, TURANZA 6 is designed to enhance the premium driving experience by balancing comfort, quietness, and superior handling throughout every journey. TURANZA 6 represents more than an upgrade from TURANZA T005A; it combines advanced tehnology with an understanding of both urban and long-distance driving needs to redefine the premium driving experience in Vietnam through the core message “Đầm Chắc Tay Lái – Êm Ái Trọn Đường (Make Every Road Your Comfort Zone).”
Innovative Design with cutting-edge ENLITEN™ technology
Developed in response to customer feedback, the Bridgestone TURANZA 6 prioritizes quietness, ride comfort, and wet grip as key performance improvements. The tire builds on the success of the popular TURANZA T005A and incorporates groundbreaking innovations in compound, tread pattern, and tire shape to meet the evolving needs of modern drivers.
Its substantial performance enhancements, powered by Bridgestone’s ENLITEN™ technology, include an 8% reduction in noise levels and an 8% increase in ride comfort, delivering a quieter and more comfortable ride. The tire has also benefitted from a 14% improvement in wet grip for increased handling confidence in challenging conditions.*1 Bridgestone’s proprietary ENLITEN technology enables ultimate customization*2 by addressing the evolving needs of the market with a unique value proposition, while simultaneously enhancing the core performance attributes demanded by Vietnamese consumers, such as longer lasting wear life and better fuel and energy efficiency.
Engineered to be EV-Ready
Bridgestone TURANZA 6 is not only an optimal choice for premium sedans and MPVs but is also specifically fine-tuned to meet the unique needs of electric vehicles (EVs) – a rapidly growing segment in Vietnam.
With low rolling resistance, TURANZA 6 extends battery life and addresses range anxiety concerns among EV users. Additionally, its enhanced wear tolerance combats the increased weight and torque of Evs, minimizing uneven wear and thereby increasing overall tire durability.
Additionally, reduced noises ensure a more comfortable driver experience, complementing the near silent operation of EVs. These features make the Bridgestone TURANZA 6 more versatile tire than its predecessor, delivering exceptional performance and comfort for all types of passenger cars – from gasoline-powered and hybrid to electric vehicles.
A Commitment to Sustainability
Bridgestone has placed sustainability at the core of its management and business, striving to realize its vision of ‘Toward 2050, Bridgestone continues to provide social and customer value as a sustainable solutions company.’ Especially in Vietnam, where environmental standards increasingly influence consumer choices, this message becomes particularly relevant.
In line with this vision, the Bridgestone TURANZA 6 was developed with sustainability in mind. Compared to its predecessor, the tire reduces newly sourced raw material usage during production and extends its wear life, resulting in a 16%*3 reduction in CO2 emissions at the raw material stage. Its improved rolling resistance decreases energy consumption while driving, leading to a 13%*4 reduction in CO2 emissions per kilometer during the use stage. Additionally, exceptional wear resistance extends tire durability, reduces rubber waste, and decreases the frequency of tire replacements.
The Bridgestone TURANZA 6 exemplifies Bridgestone’s dedication to advancing its unique Sustainability Business Model*5 that links business with efforts to realize carbon neutrality and a circular economy across the value chain, from the ‘produce and sell’ and ‘use’ of products to their ‘renewal’ to raw materials.
“In line with Bridgestone Group’s Mid Term Business Plan (2024-2026), we are further focusing on value creation, strengthening our premium passenger car tire segment under the concept of ‘Create Good Tires.’ As part of this journey, we are excited to introduce the new Bridgestone TURANZA 6 with our cutting-edge ENLITEN™ technology – combining outstanding performance with environmentally friendly innovations to deliver a smoother, more sustainable, and premium driving experience,” said Mr. Naoki Inutsuka, Managing Director of Bridgestone Tires Sales Vietnam LLC. “Vietnam’s infrastructure conditions are diverse and distinctive, particularly the current development of the North-South expressways and the unique climate conditions. With TURANZA 6, we are not aiming for comfort but also providing a smooth, stable driving experience through our core message ‘Đầm chắc tay lái – Êm ái trọn đường’ (Make Every Road Your Comfort Zone), delivering exceptional smoothness, superior quietness, and advanced safety handling throughout every journey. This is the message we wish to convey to our consumers through the TURANZA 6 tire series.”
Building on its legacy of innovation in the premium tire segment, Bridgestone continues to deliver products that enhance the driving experience while contributing to the realization of the Bridgestone E8 Commitment.*6 Through innovation, safety, and sustainability, the Bridgestone TURANZA 6 supports drivers with reliability, comfort, and peace of mind, reinforcing Bridgestone’s dedication to mobility solutions that move the world forward.
Source: Vietnam Business Forum
Vietnamese
