3:18:34 PM | 9/4/2025
Participation in the nation’s premier sourcing event aims to connect Vietnam's diverse supply chain with a direct-to-consumer global e-commerce route, fostering product innovation and market expansion.
Amazon Global Selling today announced its participation in the Vietnam International Sourcing Expo (ISE) 2025, the nation’s premier annual trade event organized by the Ministry of Industry and Trade (MOIT). The large-scale exhibition will be held from September 4-6, 2025, at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City.
At this key event connecting Vietnam’s supply chain with global distribution networks, Amazon Global Selling will highlight the value of e-commerce as a modern, direct-to-consumer distribution channel. Under the theme “Made in Vietnam, Go Global”, the activities are designed to empower Vietnamese manufacturers and suppliers, introducing them with a direct pathway to hundreds of millions of customers worldwide and presenting new opportunities for export growth and product innovation.
Amazon Global Selling Vietnam welcomed distinguished guests at Vietnam International Sourcing Expo 2025: Deputy Minister of Industry and Trade Phan Thi Thang, Deputy Director of E-commerce and Digital Economy Agency Nguyen Thi Viet Anh, and Director of Foreign Market Department Ta Hoang Linh
The International Sourcing Expo 2025, featuring 500 booths and over 10,000 export-ready products, provides an ideal platform for this next stage of growth. The event brings together the best of Vietnam's production capabilities, from grocery and textiles to home goods and fashion. Amazon Global Selling's presence will serve as a vital bridge, connecting the high-quality sourcing opportunities on the exhibition floor with the dynamic, digital retail environment of Amazon's global stores.
Vietnam’s emergence as a rising hub in the global supply chain is marked not only by growth in volume but also by a significant leap in sophistication. This evolution is clearly visible on the global e-commerce stage. To provide tangible value to the diverse attendees of ISE, Amazon Global Selling will offer a series of activities and consultations designed to showcase a clear roadmap for online export success.
1:1 Connect: Recognizing the challenges and opportunities of different industries, personalized one-on-one consultations will be provided. These sessions are designed as an industry introduction for both exhibitors and visitors, helping them identify their online export opportunity and build a “go global” plan with Amazon.
“Selling on Amazon” Workshops: Moving beyond a general introduction, these workshops will cover broader topics, including account setup, product listing, brand building, and Fulfillment by Amazon (FBA) services.
High-Level Industry Roundtable organized by MOIT: As part of the official trade promotion program, Amazon Global Selling will join a dedicated sharing session from 9-11 AM on September 5, and a roundtable discussion from 2-4 PM the same day. These dialogues will address key trends and opportunities for Vietnamese exports in the digital age.
Mr. Larry Hu, Head of Amazon Global Selling Southeast Asia, stated: "Vietnam's emergence as a regional manufacturing hub is exciting, defined by its quality, resilience, and incredible diversity. Our participation in the International Sourcing Expo, organized by the Ministry of Industry and Trade, demonstrates our ongoing efforts to empower this vibrant economy. Amazon is not just offering a sales channel but providing a direct pathway for Vietnamese manufacturers, producers, and entrepreneurs to connect with global customers, understand their needs, and build sustainable export businesses and international brands for the future."
Amazon Global Selling aims to connect Vietnam's diverse supply chain with global consumers through e-commerce at Vietnam International Sourcing Expo 2025
Amazon Global Selling’s presence at the International Sourcing Expo 2025 offers a powerful synergy. The event, expertly organized by the Ministry of Industry and Trade, gathers the pinnacle of Vietnam's manufacturing and supply chain capabilities. Amazon Global Selling’s participation complements this by introducing Amazon as a direct, scalable, and modern channel for these businesses to translate their production prowess into global e-commerce success. This is a prime opportunity for Vietnamese enterprises to gain the knowledge and support needed to thrive in the global market.
All attendees of the Vietnam International Sourcing Expo 2025 are warmly invited to visit the Amazon Global Selling booth to meet with our experts and begin their online export journey.
T.H (Vietnam Business Forum)
Vietnamese
