Two Specialty Products from Tay Ninh Featured at PLMA 2025

Tan Nhien Company Limited, a leading brand in water-free rice paper, proudly had two Tay Ninh specialty products featured at the 2025 PLMA Annual Private Label Trade Show in the U.S.: water-free rice paper and Tay Ninh salt sauce.

Director of Tan Nhien Company Limited Dang Khanh Duy (second from the left) at the PLMA 2025 Trade Show

The PLMA Annual Private Label Trade Show is organized each year by the Private Label Manufacturers Association of the U.S., bringing together global companies in food, beverages, consumer products, and private labels. PLMA 2025 was held from November 16 to 18 at the Donald E. Stephens Convention Center in Rosemont, Chicago, with over 1,900 brands from more than 60 countries and territories participating.

Tan Nhien’s two products were showcased in the “New Product Expo,” the premier exhibition area of PLMA 2025. This section highlights new, innovative, and distinctive products that represent global consumer trends and future market directions.

Visitors exploring Tan Nhien’s products

Water-free rice paper: Innovation from a local specialty

Building on the traditional rice paper of the Southeast region, Tan Nhien developed an ultra-thin, water-free version that offers a convenient, modern experience while preserving the authentic taste, aroma, and sun-soaked character of Tay Ninh. The product has won over domestic consumers and is expanding into international markets thanks to its unique recipe, high-standard production technology, and a strong cultural story.

PLMA 2025 attracts over 1,900 brands from more than 60 countries and territories

Tay Ninh salt sauce: From cultural heritage to global convenience trend

Originating from Tay Ninh’s chili salt-making tradition, recognized as a National Intangible Cultural Heritage, Tan Nhien has transformed it into a convenient salt sauce that meets global consumption trends. The product maintains traditional identity while being standardized to international quality criteria, bringing the flavors of Tay Ninh to consumers both domestically and abroad.

Having two products simultaneously featured at the New Product Expo at PLMA 2025 demonstrates the innovative capacity of Vietnamese companies in the specialty food sector. This achievement not only elevates the profile of Tay Ninh rice paper and salt but also expands opportunities to access global buyers in the U.S. and other international markets.

With the mission of “Elevating Local Specialties,” Tan Nhien is committed to its philosophy of “Clean from Thought to Product,” continuing to invest in technology innovation, traceability, and sustainable development. The company aims to deliver convenient, internationally compliant products that preserve the cultural value and traditional identity of Vietnam.

For many years, Tan Nhien has remained committed to its mission of promoting the spirit of “Elevating Local Specialties”

By Vietnam Business Forum