Sao Ta Foods: Three Decades of Growth Built on People-Centric Principles

Over the past 30 years of growth and continuous innovation, Sao Ta Foods Joint Stock Company has become one of Vietnam’s leading brands in agricultural and seafood processing. Along with strong business results, modern facilities, clean raw material zones, and advanced technology, the company focuses on improving both the material and spiritual well-being of its employees.

Sao Ta Foods JSC has built a work environment where employees see the company as a second home

Success rooted in people-centric values

According to Ho Quoc Luc, Chairman of the Board of Directors of Sao Ta Foods JSC, the success of any enterprise rests on three foundational factors: the right timing, favorable conditions, and people. “For Sao Ta Foods JSC, people have been the key to our development and success,” he said. The company’s workforce is recognized for its strong mindset, passion, and commitment to the strategic goals set by the leadership.

To acknowledge these contributions, Sao Ta Foods JSC has built a work environment where employees see the company as a second home, a place to freely express creativity and produce high-quality, value-driven products. Over the years, the company has steadily enhanced its policies, benefits, and promotion opportunities, creating a “fertile ground” for committed and capable staff to grow.

Human resource training and development remain top priorities at Sao Ta Foods JSC, aimed at building a professional, ethical, and committed workforce. Alongside career development, the company regularly organizes team-building and engagement activities to strengthen unity and maintain a healthy, productive work environment. This positive culture inspires employees, enhances efficiency, and drives the company’s overall growth.

Its people-centered philosophy recognizes that each individual has unique abilities and areas for improvement. The company focuses on giving employees opportunities to maximize their strengths and address their limitations. Through this approach, the leadership team has built a strong, talented workforce that continues to guide Sao Ta steadily forward, confidently expanding into the global market.

Sao Ta Foods JSC delivers clean, high-quality food that supports consumer health

Affirming brand leadership

Over three decades of operation, Sao Ta Foods JSC has delivered impressive results, including more than 300,000 tons of finished products sold, nearly US$3.3 billion in export revenue, and almost VND3,300 billion in pre-tax profit. Its profit margin has grown from 1.5% in the early years to a stable 6% today. These results show the effectiveness of Sao Ta Foods JSC’s ongoing business restructuring toward a leaner model, which reduces costs, lowers product prices, and strengthens its reputation and market position, boosting product sales.

A clear sign of Sao Ta Foods JSC’s success is that the company has remained profitable every year for the past 30 years. Employee incomes have steadily risen, with current average monthly earnings exceeding VND11.6 million per person, among the highest in the industry.

These achievements are not a matter of luck. They reflect Sao Ta Foods JSC’s strategic clarity and long-term vision. The company has defined distinct five-year strategies for each development phase: from 2010 to 2015, it focused on improving product quality; from 2015 to 2020, it expanded production and sales; from 2020 to 2025, it has emphasized sustainable growth. For 2025 to 2030, Sao Ta Foods JSC’s strategy centers on expanding its aquaculture operations, including shrimp breeding research, while leveraging the strengths and results of previous strategies. The company aims to be among the top two shrimp farming and processing enterprises in Vietnam.

Sao Ta Foods JSC has also built a strong corporate culture grounded in three core values: “Service – Sustainability – Sharing.”

To ensure sustainable growth, the company consistently works to build a strong and trusted brand. It carefully monitors consumer perception and market position to adjust strategies and remain competitive. At the same time, Sao Ta Foods JSC recognizes that even the strongest brand cannot succeed without high-quality products. Product quality is therefore the foundation of its brand strategy.

In recent years, Sao Ta Foods JSC has upheld this commitment by providing clean, high-quality food products that directly support consumer health and well-being. This dedication has helped the company build lasting trust and a distinctive advantage for every product bearing the Sao Ta Foods JSC name.

Steadfast commitment to sustainable development

Guided by its long-standing mission to grow alongside the community, Sao Ta Foods JSC has actively supported social welfare programs and initiatives to assist people in need. The company remains firmly committed to pursuing sustainable development over the long term. In recognition of its contributions, Sao Ta Foods JSC has been honored nine times with the Government’s Emulation Flag, the title of Labor Hero, and First-Class and Second-Class Labor Orders. It has also been consistently ranked among the Top 100 Sustainable Companies in Vietnam for five consecutive years from 2020 to 2024 by the Vietnam Chamber of Commerce and Industry (VCCI), and relevant ministries and agencies.

Reflecting on its remarkable progress, it is clear that Sao Ta Foods JSC’s success stems from a leadership team with vision, integrity, and the courage to face challenges, together with a dedicated workforce committed to the company’s growth. This strong foundation equips Sao Ta Foods JSC to enter a new era with confidence, aiming to become one of Vietnam’s leading food processing brands with international reach.

“No matter the challenges ahead, we will stay steadfast on our path to becoming Vietnam’s largest food producer, processor, and distributor with a global presence. Our three-decade journey of perseverance and determination will always be a source of pride for every generation of Sao Ta’s employees, past, present, and future,” emphasized Chairman Ho Quoc Luc.

Throughout its 30-year journey, Sao Ta Foods JSC has proven to be a well-managed enterprise with a clear, long-term strategy and a focus on sustainable growth. With the continued partnership and support of PAN Group, Sao Ta Foods JSC is confident in its strength and determination to achieve even greater milestones in the years to come.

By Van Luong, Vietnam Business Forum