Vietnam Toy & Baby Products Expo Opens in HCM City

The Vietnam International Baby Products & Toys Expo (IBTE) officially opened on 18 December 2025 at the Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, promising to deliver the industry’s largest and most professional event of the year.

Expanded Scale and Strengthened International Connectivity

IBTE 2025 is organized by CHAOYU EXPO and VINEXAD, with strong support from reputable organizations such as the Vietnam Chamber of Commerce and Industry (VCCI), the Association of Vietnam Retailers (AVR), the Vietnam Association of Small and Medium Enterprises (VINASME), the Vietnam E-commerce Association (VECOM) and others. The involvement of these key institutions reinforces the exhibition’s credibility, professionalism, and industry influence.

IBTE 2025 will span more than 10,000 m², featuring over 500 booths and the participation of more than 250 enterprises. The event is expected to welcome around 40,000 visitors.

Industry-focused activity series at the exhibition

Within the framework of the exhibition, a series of activities will be held, including forums, panel discussions, B2B business matching sessions, and VIP buyer tours. With the participation of association leaders, industry experts, and representatives from leading enterprises, these activities will offer comprehensive insights into emerging consumer trends, investment opportunities, and development strategies for the sector in the coming period.

In addition, IBTE also features various visitor-engagement programs such as mini games and lucky draws with attractive prizes, enhancing the overall experience for attendees. Several major brands including Hayidai, Kimmon, Dongguan XiaoChaiZhenBang Cultural and Creative Co., Ltd, Dongguan Suamoon Creative Industry Co., Ltd are expected to unveil new products and release limited editions exclusively at the show, offering an unmissable opportunity for toy collectors.

An Ideal Destination for Businesses and Buyers

With a population of over 100 million, a young and abundant workforce, and rapidly rising consumer demand–especially in higher-end segments–Vietnam is becoming an increasingly attractive destination for global investors and enterprises. The country’s continued openness and supply chain upgrading efforts further strengthen its position as one of the most promising markets in the region. IBTE 2025 will serve as a vital platform for distributors, agents, supermarkets, maternity–baby store chains, toy retail systems, stationery and education suppliers, and e-commerce platforms to discover new products, assess market trends, and expand their business ecosystems.

IBTE, taking place from 18–20 December 2025 is expected to remain a flagship event for Vietnam’s toy and baby’s products industry, contributing to trade promotion and market expansion amid deepening global integration.

By Vietnam Business Forum