10:19:07 AM | 6/26/2026
ASUS has officially introduced the ASUS ExpertBook Ultra under the banner "The Flagship of the Industry. Period." This Copilot+ PC is designed to push beyond the conventional limits of business laptop design and performance.
Housed in an aerospace-grade chassis weighing as little as 0.99 kg, it combines up to the latest Intel® Core™ Ultra X9 Series 3 processor, a high-performance integrated graphics processor (iGPU), and a dedicated AI processor (NPU) on an advanced hybrid AI computing platform. Powered by a breakthrough thermal system that sustains a stable 50W output, the ExpertBook Ultra not only meets today's premium standards but sets a new benchmark. It serves as both a secure business computing platform and a premium device for modern executives.
Ready for the AI era
Microsoft's end of support for Windows 10 is creating significant pressure for hardware upgrades. According to IDC, an estimated 240 million PCs worldwide are expected to become obsolete or require replacement. In Vietnam, many enterprises, particularly in the finance and banking sector and multinational corporations, must complete their migration plans from the older operating system to avoid critical security vulnerabilities. At the same time, the AI PC era is taking off, with AI no longer an optional feature but a core requirement for improving business productivity.
The corporate sector, especially large enterprises and C-suite executives, requires a solution that combines refined design, powerful AI performance, enterprise-grade security, and exceptional mobility. Against this backdrop, ASUS has launched the ASUS ExpertBook Ultra, its flagship premium laptop for businesses, setting a new benchmark for enterprise computing.
Aiming to lead Vietnam's commercial computing market
ASUS Commercial has a clear vision: to make ASUS the preferred choice for professionals and businesses across Vietnam. To achieve this goal, ASUS continues to invest not only in advanced technologies but also in building a strong ecosystem that supports business growth. Today, the company is embracing one of the biggest technology shifts yet: the era of Artificial Intelligence (AI).
"We are seeing strong growth globally, with the commercial business continuing to play a key role in ASUS's overall success,” said S.Y. Hsu, Co-CEO of ASUS at the Vietnam launch.
In Vietnam, this growth has been even more remarkable. The ASUS Expert Series has become one of the fastest-growing commercial PC brands, reflecting the strong trust of customers and partners. Despite declining growth across the global commercial PC market, ASUS Vietnam achieved year-over-year (YoY) growth of up to 87% in 2025, bringing the company close to the industry's top three.
Building on this achievement, we have set an even more ambitious goal: to become Vietnam's number one commercial PC brand by the end of 2028. Today, we are proud to introduce one of our most advanced innovations, the ASUS ExpertBook Ultra, an AI-powered flagship laptop designed to deliver exceptional performance for modern professionals."
ExpertBook series: A comprehensive and accessible solution for modern enterprises
In today's business environment, unexpected hardware failures can disrupt operations and increase costs. To minimize these risks, ASUS Expert Series devices are built to exceed MIL-STD-810H military durability standards and undergo 157 rigorous tests. Featuring a reinforced chassis, durable hinges, and a spill-resistant keyboard, they are designed to deliver reliable performance in demanding conditions. Complementing the hardware is a comprehensive enterprise-grade after-sales service, including nationwide on-site warranty, a battery warranty that matches the device warranty period, a global warranty covering more than 90 countries, and optional accidental damage protection and hard drive retention. Together, these features give organizations greater confidence by reducing concerns over technical disruptions.
Alongside durability, ASUS makes business technology more accessible for organizations of all sizes, from startups to established enterprises, through a broad portfolio that includes office laptops, workstations, and All-in-One PCs. Businesses can easily explore, experience, and purchase these devices through leading retail partners such as Phong Vu, An Phat, Phuc Anh, Hacom, as well as major e-commerce platforms. The dedicated experience zone at the ASUS Exclusive Store Hanoi also allows small business owners to try products firsthand and receive professional advice without the need for large purchase commitments. With a comprehensive product lineup, an extensive sales network, and dedicated services, ASUS helps SMBs overcome traditional upgrade barriers and transition smoothly to a standardized commercial computing environment.
Source: Vietnam Business Forum
