General Motors Corporation (GM), the world’s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally. GM owns such World famous brands as: Cadillac, Buick, GMC, Pontiac, Saturn, Hummer, Saab, Vauxhall, Oldsmobile, Opel, Chevrolet and GM Daewoo.
In 2002, Daewoo Motor Company in Korea became a part of the General Motors’ family and was renamed GM Daewoo Auto & Technology (GM DAEWOO).
GM DAEWOO always strives to harmonize the key elements of customer satisfaction: styling, feel and performance. GM DAEWOO is proud to have state of the art facilities and are in the process of designing the most preeminent car in the industry. It has exceptional design and engineering teams who devote themselves to provide customers with cars that are not only appealing to the eye, but are also pleasant to drive, reliable to operate and meet the need of the environment.
With more than 1,000,000 domestic and international sales outlets, GM Daewoo has achieved success and has become the leading automaker in the world.
VIDAMCO was established on December 14th, 1993, becoming the first wholly foreign owned car maker in Vietnam in April, 2000. In October 2002, VIDAMCO became a part of GM Daewoo Auto & Technology and began its operation with a new logo on March 7th, 2003.
During 13 years of operation, VIDAMCO has unceasingly developed. The company have carried out market research to understand customers’ tastes and needs, the infrastructure conditions in Vietnam so as to be able to provide them with products of state-of-the-art technology, advanced style at competitively affordable price and introduce to the market 2 new models yearly.
GM DAEWOO cars are familiar and beloved by Vietnamese consumers. Matiz and Lanos are the economical choice for passenger transport and taxi companies and for small-sized enterprises as well as stylish individuals. Lacetti fits in medium enterprises and successful businessmen. Magnus L6 2.0 Diamond and Magnus L6 2.5 with the inline 6 cylinder engine deserve to be a predominant sedan for prestigious businessmen and diplomats. These values for money products have enabled VIDAMCO to lead the passenger car market since 1999. Up to end of October 2006, the total sales volume is over 28,000 units accounting for over 30 per cent of Vietnam passenger car market.
With a distribution network of 27 sales agents, deluxe showrooms and a nationwide after sales service network, VIDAMCO has been able to provide customers with optimum service and genuine parts.
VIDAMCO realizes that quality products begin with quality employees, and quality employees begin with quality training. It therefore provides employees with a variety of training programs for both professional and personal development.
VIDAMCO doesn’t concentrate solely on its business activities. It is always eager to share its success with the community by participating in social activities. These include making donations for local flood prevention work, providing financial support for upgrading roads in neighbouring areas, contributing to the Thanh Tri Children’s Protection Fund, the Disabled and Orphans Protection Fund in Hanoi, the Red Cross and other humanitarian funds, supporting International SOS Children’s Villages, delivering gifts to war orphans and abandoned children at the Hanoi SOS Children’s Village, sponsoring flood victims in central provinces through the Golden Heart Fund, granting scholarships to poor students with excellent academic records from technical universities and colleges nationwide and continuously sponsoring GM-DAEWOO Taekwondo Cup since 2001 and Vietnam–Korea cultural and traditional art exchange programs. The total sponsorship amount has reached over USD 400,000.
VIDAMCO has received many certificates of compliments from the Hanoi and Haiphong People’s Committee, the Hanoi and Haiphong Customs Department for the accomplishment of early import tax payment, excellent achievements in import-export and investment activities, good performance in customs state management, other successes in business operation activities and participating in social activities since 1996. The Ministry of Planning and Investment awarded the Certificate of Compliment on The Company’s business achievements. In 2004 it received a Certificate of Merit and a “For the Development of Vietnamese Industry” medal from the Ministry of Industry. In 2005, Vidamco was awarded the Prime Minister’s Merit Diploma for excellent business and active contribution to Vietnam fatherland construction and protection in the 2001-2003 period” and Medal for Hanoi Building & Development. Especially, our company has been awarded Golden Dragon Prize for consecutive 4 years. In 2006, Vidamco received Gold Cup for Community Development, Certificate of Well known GM Daewoo Trademark in Vietnam elected by Vietnam customers in 2006.
For long-term success and sustainable development in Vietnam, VIDAMCO set up its vision for the coming period: “With the market leader position in passenger car market, every urban Vietnamese family will own one GM Daewoo in their garage by 2020, “My first GM Daewoo in my life.” To realize that mission, VIDAMCO is now pursuing the mission: “ To revolutionize the traveling habits of the Vietnamese people from 2 wheel to 4 wheel vehicles as a car manufacturer with the best value for money, reliability and friendly environment.
To achieve that goal, the company has come up effective and competitive strategies to open a new era for the company in terms of growth, prospects and bring about a revolution in the Vietnamese people’s living and consumption habits.
To develop the driving innovation scheme, VIDAMCO is infusing a new Wind in Vietnamese automobile market by introducing Chevrolet Captiva, a new SUV standard, possesses exceptional excellence over competitors. It is a real American car that will surely meet the expectations of the customers for an ideal car to enjoy the value of their lives.
With the effective leadership and the devotion of its staff, as well as the strong support from its customers, VIDAMCO will surely reach the ultimate goal to become the most beloved automaker in Vietnamese customers’ hearts.
Nguyen Van Quy
Vietnamese
