Highlights in Skin Care Market

 

Vietnam market is witnessing the explosion of spas and beauty salons with professional and diverse services. Females today are familiar with going to spas to take care of their beauty and reduce stress after working. The outstanding trend is to care for skin by botanical extracts such as: aloe vera, flowers’ essential oil, or precious herbal remedies like ginseng, reishi ... There are more and more beauty salons focusing on the usage of natural ingredients and quickly attract customers’ attention. Concurrently, consumers prefer the combination of natural and therapeutic ingredients in skin care product lines.

 

Modern lifestyle requires high – convenience products. Consumers are interested in multi – functional skin care products such as: whitening and sun block cream for facial and body or daily moisturizer and foundation for make – up. The highlight of skin care market share is the significant development of premium and super – premium product lines to 35 per cent. In a short period, more and more top brands in the world join Vietnam market: Dermalogica, Estée Lauder, Lancôme, Shiseido, Clarins …

 

Facial skin care products won the highest sale growth and greatest proportion of total skin care value. Among them, Skin nourishing and anti – aging account for 81 per cent. Skin whitening products won a considerable proportion of skin care sales as the pale complexion is preferred according to beauty concept in most Asian countries. Consumers raise high demand of therapy treatments for problems such as acne, sunburn, dry skin or allergies to cosmetics, prior to nourishing their skin.

 

Most skin care products are distributed through retail channels, from supermarkets to trade centres. Besides, others are mainly sold through beauty salons and spas with many exciting promotions. Some famous brands established exclusive beauty salons to offer perfect services and value – added to customers. For this group: Dermalogica with Wellness Group – introduces beauty care methods and specific product lines monthly, Shiseido with Qi Spa, L’Oreal spa chain, Kanebo, Mifuki, Menard.

 

Especially, Dermalogica is a special brand sold only via beauty salon and spa outlets. With all Dermalogica products, professional recommendation is advised. Certified skin therapists properly evaluate skins’ current problems and select authorized professional skin treatment for customers. Dermalogica is based on the belief that good skin care for customers is not through “beauty” photographs of models or complicated marketing campaign, but advanced researches and preeminent ingredients of products.

 

Once consumers increase their awareness of beauty, using premium skin care products is not only the way to care for themselves but also show off their values and lifestyles. Vietnam today is one of the remarkable markets with great growth of premium skin care products. Obviously, investing in this potential market is an intelligent decision and offers huge benefits to investors.