Rayho Vietnam: Firm against Challenges

Rayho Vietnam is the fourth affiliate of Japan’s Rayho Corporation, found under the investment license No. 67/GPDT-KCN-HP issued on February 17, 2006 by the Haiphong management board of processing and industrial zones. The Vietnam-based company still specializes in traditional commodities of Japan’s Rayho such as laces for office equipment and cell phones. By doing that, in the whole year of 2008 and first months of 2009, while lots of firms must narrow their production scale and cut down a number of workers, the Rayho Corp. in general and Rayho Vietnam in particular still reached impressive achievements.

 

 

First, the year of 2008 is the first year Rayho Vietnam reported interests because we just got the business license by February 2006 and officially became operational in May of this year. In the first phase, total investment capital for the plant, which covered an area of 1 hectare and hired 120 workers, was USUS$2 million. During one year and a half of operation, we produced an average of 17.5 million products per month and remained regularly the same consumption (mainly shipping to the Japanese market). By doing that, the company has balanced the accounts by itself. In my opinion, the initial achievements were not mediocre, particularly in the unpredictable year like 2008.  

It’s the truth Rayho’s products are necessities for office, thus the demand seems to be unchangeable. However, it is not completely like that. In fact, Rayho Vietnam has been researching the market in order to reduce the price and raise the quality of products. Although having just made its debut in the market, Rayho Vietnam always pays special attention to the improvement of machines and production process to raise the labor productivity. In addition, we also keep an eye to marketing and advertisement for products.      

Rayho Vietnam will continue search and introduce more new products which are suitable to each market. We are planning to expand the market share in Vietnam, with a target of making up about 30 per cent of total consumption goods. That the prices of Rayho’s goods are equal to those of Chinese while the quality is better will be one of our advantages. In the coming time, Rayho Vietnam will introduce a new product: disposable and reusable mobile laces.

 

I myself have great expectations of the event. I hope that the Vietnam Chamber of Commerce and Industry will play role as a bridge linking enterprise members in order to help them find confident business partners including material providers like us. I also expect the VCCI to create opportunities for us to meet with domestic and foreign businesses to exchange experiences of the Vietnamese market.