Investment Deal Signed between WPP and Smart Media

WPP and Smart Media recently held a ceremony in Hanoi to announce WPP’s plans to take a 20 percent stake in Smart Media JSC, one of the fastest growing communications groups in Vietnam.

 

Tuan Anh, CEO of Smart Media, said: “The communication landscape in Vietnam is evolving rapidly. In fact, we can talk of a seismic shift towards new channels and digital technologies. It is important for us to combine our local technology- and distribution experience with the expertise of a world leader in marketing communications. As such WPP has clearly demonstrated its value to the group.”

 

“The investment in Smart Media clearly demonstrates WPP’s commitment to Vietnam and digital Media. This venture will generate multiple opportunities for WPP companies operating here,” Scott Spirit, Director of Strategy, WPP Digital, Asia-Pacific, commented.

 

Smart Media was established in February 2008 with the mission of leading Vietnam’s efforts to develop and build the nation’s communications industry. Smart Media was founded jointly by key government bodies: Vietnam Posts and Telecommunication Group (VNPT), Vietnam Television (VTV), Vietnam Mobile Telecom Services Co. (VMS), and Vietnam Post Corporation (VNPost) as well as the privately owned GoldSun. Smart Media provides a broad range of marketing, communications and multimedia services in Vietnam with a focus on advertising, TV production, internet and mobile services, Contact Centre and digital content.