SINH SUNG Believing In a Bright Future

4:41:42 PM | 1/5/2010

Along with population growth and fast urbanization, the housing demand in Vietnam is forecasted to rise strongly in the coming years. With the result of a positive outlook, Vietnamese construction material market will experience strong development over the next decade. According to Mr Kim Jong Sik, General Director of Sinh Sung Co., Ltd (SSV), the demand of aluminum and metal products will increase in the coming time. VBF talks with him.
 
How do you evaluate the demand of aluminum and metal products in Vietnam construction industry, especially curtain wall – one of SSV’s strengths?
Vietnam has been in the process of industrialization and modernization for some time. So, the demand for construction is necessary. And, many constructors have considered not only aluminum but also other kinds of metal to be light, durable, non-poisonous, easy to process and install, economical, and highly aesthetic. So, the demand for aluminum and metal products in construction is increasing. Therefore, we do think Vietnam is a potential market for aluminum and metal products.
 
Curtain Wall is our key product and one of our strengths. In the era of energy crisis, architecture is trending toward “Blue architecture” globally. That means every architectural design should utilize energy, sunlight, water effectively, and bring the nature to construction and design. Curtain wall is one of those special designs. Curtain wall includes aluminum profile, glass, and other sub-sectors.
 
Nowadays, curtain wall is used in the world as it can provide an architecturally pleasing building, as well as benefits such as day lighting. In Vietnam, curtain wall has recently applied for many construction buildings by foreign constructors. So, there are just a few local manufactures being keen in that field. This is quite new in Vietnamese architecture. Therefore, we think we should focus on Curtain wall market share. There are still many opportunities for us in that market share.
 
What makes Sinh Sung stand out from others?
Sinh Sung is one of the leading manufacturers of aluminum and metal products.To obtain the difference from the others, Sinh Sung always pays attention to develop the below elements:
Progressive technique, synchronous and modern equipment imported from advanced country, and high quality input materials that aim to provide customers with professional, high quality, and aesthetic metal products.
Human resource is one of the most important strategies at Sinh Sung. We have a team of competent Korean and Vietnamese architecture, mechanic engineers, and civil engineers who bring the new, innovative technique from abroad to Vietnam.
In addition, Sinh Sung also considers criteria of management system, such as human, finance, decreasing expenses, increasing labour productivity, and improving competition ability to be important.
 
How does the economic crisis affect Sin Sung? Are you confident about the recovery of Vietnam economy, especially the construction market?
In the same wave of the global economic crisis, like other fields of businesses, Sinh Sung has also been affected. The market of construction has been frozen as the need for residence is decreased. That cancels many projects . So, we’ve found our solution by enlarging our market to South-East-Asian. We have projects in Cambodia, and plans in Philippine and Laos. Due to these measures, our sales volume has increased.
 
The $8.5-billion stimulus spending package and subsidizing loans to companies of the government seems to have good results. The reopening of credit lines in Vietnam has resulted in a “visible upturn in construction activity,” the UK-listed Vietnam Property Fund Ltd. said. It’s true. Many construction companies are expanding their scale, such as Lotte Corporation, Sam Sung Electrics Co., Kumho A& C Corporation, and so on. So, we are confident about the recovery of the Vietnam economy, especially the construction market in Vietnam. And, we believe a bright future will come to Vietnam soon if the government’s policies for investors are stable over time. Once stability is re-established, foreign investors will again view Vietnam as a desirable investment destination.
 
What is the long-term goal of Sinh Sung in the coming years?
We hope to enlarge and diversify our overseas sales volume. So, we will expand some workshops at our factory, import some new machines and techniques so that we can meet strict requirements of domestic customers as well as foreign customers.