With the mission of bringing the best for passengers and customers, Phuong Trang Investment Joint Stock Company has, since its inception, adopted the business philosophy “Quality is honour.” Therefore, during its 7 years plus of construction and development, the company made long stable strides and won the absolute trust of customers.
Founded in 2003, FutaCorp has to date become a leading group of real estate, construction, services, tourism, trade and passenger transportation. The group now has 18 member companies operating in more than 20 provinces and cities in the country.
Quality and service always take the lead
Ms Nguyen Thi Nhu Mai, General Director of FutaCorp, said the quality is the prime principle in all activities of FutaCorp. “We always seek measures to minimise administrative expenses and production costs to be able to introduce most reasonable preferential price policies for customers. On the other hand, we constantly improve after-sales services to ensure the highest benefits to our consumers. Particularly, we supply premium products and services to customers,” she said. “The satisfaction of customers is the testament to the quality,” she added. Therefore, FutaCorp has always been strengthening its business capacity and seek out customers’ needs to turn out perfect products and services to satisfy a wide variety of customers.
Being fully aware of this importance, since its inception, FutaCorp has defined human resource investment as the key factor. This is its most valuable asset; thus, FutaCorp has created a modern, dynamic, friendly working environment and given maturity opportunities for all members. In couple with human resource development, FutaCorp has built up a corporate culture characterised by "prestige, honesty and unity and joint sustainable development" on the basis of reputation and honour, honest and fair business. Thus, FutaCorp has reaped admirable successes in all business fields like transport real estate.
Real estate is the key business of FutaCorp. Phuong Trang Real Estate Co., Ltd (FutaLand), a member of FutaCorp, currently owns more than 20 projects covering above 300 hectares of land, including high-end apartments, commercial -residential complex, serviced apartments, hotels, luxury resorts, beach villas, high-grade new urban zones, residential condominiums, and industrial zones. FutaCorp’s projects are located in major provinces and cities like Ho Chi Minh City, Long An, Da Nang, Nha Trang, Da Lat, Phan Thiet and Quy Nhon.
In the transport field, FutaCorp presently possesses more than 500 45-seat luxury coaches, 500 Future-branded taxicabs, many buses and Dalat taxis. Since its debut, FutaCorp is always proud of being a reputed passenger transporter. To meet the diverse demand of domestic and international customers, FutaCorp also provides taxi-hiring services. Besides, FutaCorp sets stores by expanding passenger transport route networks to big cities like Ho Chi Minh City, Da Lat, Qui Nhon and Da Nang. Especially, since 2008, FutaCorp extended its routes to western regions.
Tapping peculiar strengths
After it has built up a solid business system, FutaCorp initiates sustainable development strategy for the upcoming period. Ms Nhu Mai said: This is the turning point of FutaCorp. Apart from traditional businesses like passenger transportation, travel service is another strength of FutaCorp. FutaTravel has gradually asserted its position in the tourism industry.
At the same time, FutaCorp has defined the cores of its development strategy: Expanding to Asian markets, exploiting its current businesses and services like real estate and investment.
FutaCorp’s most real estate projects are located in important areas, even the "golden land" in big cities. Most outstanding projects are situated on the gateway to Ho Chi Minh City, the largest economic centre in Vietnam, just close to South Saigon Urban Zone. The group’s upmarket residential and commercial centres, hotels and resorts are built on key roads and beautiful places in popular tourist cities.
Markedly, all real estate projects of FutaCorp are built on "clean" land; thus, it easily expands investments. The group is currently carrying out three real estate projects in the downtown of HCM City, namely New Pearl (192 Nam Ky Khoi Nghia Street, District 3), a project at 289 Tran Hung Dao Street (District 1) and another one on Le Quy Don Street (District3). In suburban areas, FutaCorp builds Golden Gate and Saigon Phu Gia Rach Bang projects on a combined area of 15 hectares in a gateway area linking Phu My Hung Urban Zone (District 7) and the downtown. In Binh Duong province, the province has built two 2-ha projects, An Hoa and Quang Thuan, with 1,500 medium apartments. In Da Nang - the largest city in central Vietnam, FutaCorp is a leading real estate with a land fund of 150 hectares, including famous residential projects like Minh Hoa, Van Tuong, An Cu, Da Nang Plaza, Han Riverview, projects on Pham Van Dong Street and My Khe Beach. The company is building a 115-ha modern Futa Cove urban zone in Lien Chieu District linking with National Road 1 and coastal Nguyen Tat Thanh Road.
A.V