AA Corporation: Asserting Leadership in Interior Market

AA Corporation, founded in 1993, is not only a reliable interior contractor of many leading real estate investment groups but also a popular distributor of Nha Xinh-branded furniture in Vietnam.

 

Persevering efforts have brought AA Corporation to the top place in the domestic furniture market, and now, the company is reaching out international markets.

 

American Chad Ovel, General Director of AA Corporation, speaks Vietnamese fluently and understands the Vietnamese culture as well as his company’s Vietnamese-styled corporate culture very clearly. His knowledge of Vietnamese culture has been presented in the company’s development orientation in the past years.

 

Mr Chad Ovel said: "Vietnamese people understand the value of the future.” Therefore, human resource investment policy is one of the most important factors. He frequently arranged contacts with international environments for his employees through overseas business trips or conferences. The return of this policy is a professional, united workforce which helped the company withstood the recent economic recession. With proper development strategy, the Executive Board together with its employees are steering the AA ship on the right direction.

 

As the only manufacturer of 5-star interior furniture in Vietnam, plus an 18-year working experience, AA Corporation has long become a trusted partner of many interior designers and real estate investors all over the world. During its operating history, AA Corporation has proudly completed more than 400 international projects, mostly 5-star hotels and resorts. Mr Chad Ovel noted that the business strategy of AA Corporation for the upcoming time is to promote exportation of high-grade furniture products to many countries in the world, set up subsidiaries in the U.S. and the Middle East to tap these huge markets and develop AA Corporation into a globally scaled group.

 

On the Vietnamese retail market, AA Corporation is developing five brands, namely Nha Xinh, AA Deco, Bellavita, DecoMix, and international brand BoConcept. Nha Xinh is a long-standing retail brand and is one of the most recognizable furniture brands throughout the country. Over 80 % of Nha Xinh-branded products are designed by Vietnamese who understand the taste of domestic consumers. “On October 30, 2010, AA Corporation will open a new Nha Xinh showroom called Nha Xinh Design Centre at CR3, Ban Nguyet Lake Trade Centre, 103 Ton Dat Tien Street, Tan Phu Ward, District 7, Ho Chi Minh City. Coming to the Nha Xinh Design Centre, customers will experience a three-dimensional interior space for the first time in Vietnam, receive free valuable design consulting services and visit an interior architecture library on a space of 2,000 square metres,” Mr Chad Ovel said with pride.

 

Chad Ovel affirms that the success of a business depends on the degree of customer trust. In addition to building up the trust of large investors, AA Corporation also serves individual customers in the most professional manner. Superior quality products together with considerate after-sales and warranty services are the decisive elements to glorify the image of AA Corporation in the heart of domestic and global customers.