Building Hue Tourism Brand

“Building Hue tourism brand” should be a priority investment in the near future to better exploit the local potential and advantages. From now to 2015, Thua Thien Hue tourism aims to contribute 47-48 percent of local GDP. In terms of tourist numbers, the province strives to receive between 2.5 million and 3 million tourists; 1.2 million of which are foreigners, up 12 percent per year; and to reach tourism revenue of more than VND3,000 billion.

 

At a recent international seminar on building Hue tourism brand, PhD Phan Tien Dung, Director of Culture-Sport-Tourism Department said that building and promoting Hue tourism brand will help international and national friends understand more about Hue. However, to do it effectively, it is necessary to have profound understanding of the typical features and the spirit of Hue culture, resources, nature, and inhabitants; thus identifying the core values of Hue tourism.

 

Many slogans for Hue tourism were recommended, namely “Hue - a festival” by researcher Buu Y; “Unique Hue” by researcher Nguyen Huu Thong; and “Opportunity to enjoy and discover Hue” by researcher Nguyen Dac Xuan.

 

According to historian Do Bang, historical stories are indispensable factors in the local tourism spirit. For instance, Hue’s rain is a typical feature of Hue that can be exploited with several ideas, such as rain village, cars under the rain or rain corridor.

 

Strategies to build and promote brand, select the image, logo or slogan should be worked out. The role of information technology in building and promoting brand, promoting strategies, PR and communication should also be considered.

 

In addition, the conflict between preservation and development is a matter of concern as well. Many people think that if Hue preserves its and doesn’t dare to develop, it will become a city of archaeology and museums, as wild as Bach Ma and as natural as Tam Giang forever. But if it develops quickly, it will ruin the city.

 

Building Hue tourism brand is an important part in building Vietnam tourism. Therefore, the protection, exploitation and building of a Hue tourism brand which matches the potential is an urgent task in this period.