Farm Produce to Receive Support to Be Labelled "Vietnam Value"

The Ministry of Industry and Trade has introduced a draft regulation on national brand programme. This long-term national trade promotion programme is the unique to be executed by the Vietnamese Government in an endeavour to disseminate the National Value.

 

Products satisfying the programme’s branding criteria will be labelled "Vietnam Value" logo. Advantageous sectors like seafood, rice, cashew nut, vegetables, pepper, coffee, tea, rubber, wooden products and handicrafts will be supported for branding. Besides, they are supported for trademark registration in the country and worldwide.

This programme also presents export awards, one in every three years. The main award is the “Vietnamese excellent exporter” and 10 sub-awards include “Excellent agricultural exporter”, “Excellent service exporter,” “Excellent new exporter,” etc.