Thao Ai Co., Ltd: Heart in Business

Thao Ai Co., Ltd is an authorised agent for six world-leading motorcycle companies. The company raked in a combined turnover of VND150 billion (US$7.5 million) in the first nine months of 2011.

 

Director Hoang Ngoc Thao has experienced ups and downs in his business career. In 1989, he quit his job teaching to do other jobs like running coffee houses, tea houses, restaurants or trading foods in search of higher income.  

 

“I only dream to do a highly secure, moral and legal job,” said Hoang Ngoc Thao. Dreams are always perfect, but doing business means choosing what to do, when to do and how to do. A business leader is required to know the specialisations of his company’s businesses, understand what consumers think and want, and how much they can afford in each region and market segment. With this approach, his company always provides the best, affordable products and services for customers.

 

A successful businessman must work with his true heart. He used to live in poverty and he understands what the poor think. For him, understanding customers will make him closer to them. He always urges Thao Ai to do better what others do well. He also leads his subordinates to serve customers in the best manner when they come to the company. He even sends his staff to help them repair and maintain their vehicles when they need them to come to the company.

 

“What we need most is a kind heart in business,” said Director Hoang Ngoc Thao.