Twenty-four major Italian winemakers from Tuscany region introduced the outstanding wines on 7th November in Hanoi and 9th November in Ho Chi Minh City at the events named “Tuscany – A Land of Wine” in order to emphasize the unique origin of the wines, and gradually penetrate the potential market of Vietnam.
Following the success of the 2010 “Tasting Siena Wine Excellence”, the Italian Trade Commission – Trade Promotion Section of the Italian Embassy in Hochiminh City, together with Toscana Promozione and PromoSiena, organized this second edition. The events offered local participants a chance to taste and understand more about premium wines in Tuscany, thanks to the presentation by renowned Italian sommelier Massimo Castellani, and to discuss business opportunities the 24 excellent wineries.
Italian wine is becoming increasingly popular in Vietnam. Official statistics show that direct exports from Italy to Vietnam grew by over 28% in 2010, reaching 1.5 million USD. And an important share of wine exports into Vietnam coming from non-producing countries is referred to Italian wines.
Moreover, 4 local participants (2 per venue) will be offered the opportunity to travel to Italy with full sponsorship, after a selection made by the Italian participants at the end of day of meetings. The Vietnamese companies will be invited to visit the “Buy Wine” event taking place next February 2012 in Florence, the beautiful capital of Tuscany Region.
Italian wines date 4,000 years back and through the ages they have kept the same essential elements: the weather, which means long, sunny growing season; the nature of the soil; the environment, with altitude, natural woodlands and sometimes the influence of the sea, creating a perfect microclimate; the ability to force yields upward, aiming at quality rather than quantity in production; the love with which the vineyards have been tended for generations. The Tuscany wine estates participating at this event incorporate all those elements and have done so for centuries. But, for centuries, they have also been adding new factors: research and experimentation; innovative vivification techniques; organic farming; respect for the natural evolution of the wine.
According to the Italian Trade Commission Vietnam, Italy is the world’s largest wine exporter with the annual export value of around 3 billion Euros and a diversified range of wines. Vietnam is a very potential market for Italian wines, however, the imported products are facing a difficulty in term of high import taxes, the commission reported.
Mr Massimo Guasconi, President of Siena Chamber of Commerce, remarked: “In 2010, Siena region of Italy signed the cooperation agreement on economic, trade and technology promotion and development with Vietnam Chamber of Commerce and Industry. The event is one of the first trade promotion activities under the agreement and we hope that the bilateral economic relation will be strongly develop in the coming years.”
Nam Pham
Vietnamese
