At present, Bao Viet Fund Management Company (Baoviet Fund) is the second largest of nearly 50 fund management companies operating in Vietnam and is one of the five largest investment funds on the market. With international standard services and extensive expertise, the company is developing strongly and building full trust among corporate customers. The Vietnam Business Forum interviewed Mr Bui Tuan Trung, General Director of Baoviet Fund, on the company’s performance. Hong Anh and Han Luong report.
The global economy and Vietnam have faced a lot of difficulties in recent years, but Baoviet Fund has managed to get through the dilemma and attain positive results thanks to its timely policies and good market research. Could you please tell us the notable achievements of your company?
Currently, Baoviet Fund is the second largest of nearly 50 fund management companies established in Vietnam by managed assets (nearly VND20,000 billion, annual growth of 17 percent) and one of the five largest investment funds in the market. The company’s customer network has continuously expanded in the past years. The firm set up two investment funds called Universal Life and Unit-linked (joint ventures with Bao Viet Life Corporation). Baoviet Fund’s investment outcomes are very good in the past years, thus satisfy increasing requirements of customers (rate of return on investment of new funds is 13 percent a year). Besides, the return on equity is guaranteed at about 20 percent.
Above all, the greatest value that Baoviet Fund has fostered over the years is customer confidence, a professional, efficient and secure investment environment.
How does Baoviet Fund always gain the absolute trust of customers?
I believe that investors can feel completely confident when entrusting their money to Baoviet Fund. We have over 15 years’ experience in financial investment and have good long-term cooperation relationships with major partners in Vietnam and in the world. Besides, with our expertise in capital management, our investments are always linked to standards and principles of safety, efficiency and sustainability. Another strength of the company is its ability to identify and anticipate market changes. Hence, it can quickly introduce appropriate, flexible investment solutions and meet all investment requirements of customers. In addition, with world-class, professional and knowledgeable staff, the company is always ready to provide customers with professional, effective and safe investment services.
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Baoviet Fund was one of the first fund management companies in Vietnam. It provides a wide range of international standard services like portfolio management, securities investment fund establishment and management, and securities investment advisory for corporate customers in need of financial investment.
Baoviet Fund is currently managing three investment funds and four portfolios for customers, including Baoviet Securities Investment Fund (BVF1) with a size of VND1,000 billion, and two insurance linked investment funds with a current scale of VND700 billion. Its main customers are subsidiaries of Baoviet Holdings and big insurance companies in the country. In the coming time, the company is expected to develop innovative products and services to target bigger customers in Vietnam and in the region. |
How has Baoviet Fund built the foundation that can meet customers’ requirements and enhance the company's brand name?
To further strengthen and develop the brand of Baoviet Holdings Group (BVH), Baoviet Fund, with the technical support of HSBC and the advice of prestigious organisations such as Mercer, has successfully reshuffled its business administration towards international standards for investment and other operations. In addition, the company changed its brand identity to match the development orientations of Baoviet Holdings, focused on modern IT investment, and coordinated with other Baoviet Holdings members to develop interlinked products to offer attractive investment products to customers like Universal Life Fund, Unit-linked Fund and Real Estate Investment Fund. To improve its competitiveness, Baoviet Fund has stepped up human resource training and headhunting. The company offers a modern working environment and competitive treatment regime for its staff.
Would you be kind enough to tell us about your company’s development orientations for the coming time?
From initial success, Baoviet Fund confidently sets out a strategic vision towards 2015: "Become a leading fund management company in Vietnam in terms of service quality and product range, operating with international standards, effectively competing with foreign fund management companies." To achieve this great goal, in 2011 and 2012, Baoviet Fund will continue investing in risk management mechanisms, fund management software systems, expertise transfer with HSBC, CFA training and new product development to get ready for developing and managing foreign investment funds and multiform investment funds.
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